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Shopper Experience Optimization Lead

2 weeks ago


Mississauga, Ontario, Canada Maple Leaf Foods Inc. Full time
Key Responsibilities
  • Lead the development and deployment of shelving and assortment capabilities, standards, and vision to enable the success of growth platforms.
  • Identify key strategic shelving opportunities and provide a future-looking point of view on shopper expectations for meat categories in retail channels.
  • Execute shopper research with the consumer insights team and refine in-store execution through test and learn plans.
  • Develop relationships with customers at multiple levels to influence space allocations, category locations, and capital decisions.