Senior Strategist

4 weeks ago

Mississauga, Ontario, Canada Maple Diversity Communications Full time

Job Title: Senior Strategist  

Company: Maple Diversity Communications  

About Us 

Maple Diversity is a Canada-based agency specializing in creating authentic and impactful connections between brands and the country's diverse ethnic communities. We leverage cultural insights, industry best practices, and innovation to help Canadian businesses expand their reach in an increasingly multicultural marketplace. We are seeking a highly confident and experienced Senior Strategist with a minimum of 6+ years of relevant experience to join our growing team. The ideal candidate will be passionate about fostering inclusivity in marketing, fluent in cultural nuances, and adept at devising breakthrough strategies that resonate with various ethnic segments in Canada. 

Position Overview 

As our Senior Strategist you will be responsible for developing, implementing, and optimizing multicultural marketing strategies for our clients. Your primary goal is to ensure insights and strategy are effectively developed and utilized in brand campaign planning to effectively connect with and engage ethnic audiences across Canada, contributing to brand awareness, customer loyalty, and sustainable business growth. 

Key Responsibilities- 

Strategic Planning & Execution 

  • Develop comprehensive multicultural marketing strategies that align with client objectives and drive measurable results. 

Market Research & Insights 

  • Collaborate with research teams to gather and analyze data, turning insights into actionable plans. 

Client Consultation 

  • Serve as a strategic advisor to clients, helping them understand opportunities and best practices in multicultural marketing. 
    • Present recommendations and campaign performance results to senior executives and stakeholders. 

Creative Collaboration 

  • Work closely with creative and content teams to ensure messaging, visuals, and overall branding reflect cultural authenticity and relevance. 
    • Provide cultural insights to guide art directors, copywriters, and other creative partners in producing culturally sensitive and impactful materials. 
      • Thought Leadership & Training 
        • Stay updated on emerging multicultural marketing trends, technologies, and best practices, and share findings with internal teams and clients. 
          • Engage with industry leaders and organizations through conferences, panels, and networking events to position the company as a thought leader. 

Qualifications & Experience 

  • 6+ years of experience in marketing strategy, preferably within a multicultural or ethnic marketing context. 
    • Proven track record of successfully developing and implementing large-scale marketing campaigns targeting diverse audiences in Canada. 
      • Deep understanding of Canada's cultural landscape, consumer behavior, and key drivers of engagement among ethnic communities. 
        • Demonstrated experience in data analysis, consumer insights, and market research. 
          • Exceptional communication skills, both written and verbal, with the ability to present complex ideas clearly and persuasively. 
            • Strong leadership qualities and collaborative mindset to work effectively across various teams. 

Key Competencies 

  • Cultural Awareness: Ability to empathize and connect with diverse communities, appreciating cultural values and nuances. 
  • Strategic Thinking: Adept at seeing the big picture, identifying market opportunities, and crafting long-term growth strategies. 
  • Results Orientation: Focused on driving measurable outcomes and ROI for client campaigns. 
  • Innovative Mindset: Eager to explore new channels, tools, and creative tactics to optimize client engagement. 
  • Collaboration & Leadership: Proven track record of leading cross-functional teams and building strong client partnerships. 

What We Offer 

  • Competitive compensation package with performance-based incentives. 
  • Comprehensive benefits (health, dental, and vision). 
  • Professional development opportunities, including workshops, seminars, and conferences. 
  • A vibrant, inclusive work environment committed to diversity and innovation. 
  • The opportunity to shape Canada's multicultural marketing landscape alongside a passionate, experienced team. 

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