Digital Transformation Manager

1 day ago

Edmonton, Alberta, Canada Fountain Tire Full time
Overview

Fountain Tire is seeking a seasoned Marketing Technology Manager to spearhead the company's digital transformation efforts. This pivotal role will drive the development, implementation, and performance of various owned digital assets to deliver a world-class customer experience across multiple channels.

Key Responsibilities
  • Lead Digital Transformation Initiatives: Manage the creation, planning, and delivery of various marketing technology initiatives, analyzing their effectiveness and continually optimizing and improving the customer experience.
  • Evolve Digital Roadmap: Oversee the evolution of Fountain Tire's digital roadmap to support the overall marketing plan for all retail, commercial, and wholesale customers, collaborating with internal and external partners to grow and optimize digital channels.
  • Develop Business Cases: Create business cases for required improvements and digital opportunities to garner organizational support for investment.
  • Customer Requirements Research: Collaborate with the CX lead to research customer requirements and expectations to help plan and design optimal solutions for current and future websites/applications.
  • Channel Data Analysis: Analyze channel data and user behavior to understand and improve the customer experience through channel optimization.
  • A/B Testing and Personalization: Build A/B tests and personalized experiences in collaboration with digital analytics, marketing, UX, content writers, and audience managers to enhance customer experience, improve relevancy, and increase digital sales.
  • Project Management: Lead all developments, improvements, and updates to Fountain Tire's digital assets, including objectives, scoping, scheduling, budgeting, implementation, and evaluation.
Requirements
  • 7+ years of e-commerce website development experience with a proven track record of managing complex, multi-phase, potentially competing demanding projects.
  • Strong technical working knowledge of relevant and new marketing technology, ecommerce, website environments, and technology stacks.
  • Proven experience with utilizing formal project management methodology on technical marketing projects.
  • Well-developed analytical / critical thinking abilities, trouble shooting and negotiation skills.
  • Strong organization and time management skills.
  • Proven ability to develop and maintain effective and collaborative relationships with team members, associates and suppliers as well as leading third-party agency partners.
  • Strong communication skills, both written and verbal, with the ability to communicate effectively with various audiences.
  • Demonstrated initiative in recognizing opportunities for improvement and efficiency.
  • An attitude that encourages a safe, co-operative work environment.
What We Offer
  • Salary starting at $120,000 per year (Based on experience)
  • Recognition and incentives for your contribution to the organization
  • Training allowances that support individual growth and development
  • Policies and programs that support a balanced lifestyle, including flex days and an easy commute to our office located close to the Calgary Trail and Southside Anthony Henday + Hybrid work environment.
  • Discounts for you and your family on tires, parts and services at all Fountain Tire locations

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