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Digital Transformation Leader
2 months ago
About the Role
Fountain Tire is seeking an experienced professional to lead our digital marketing efforts as a Marketing Technology Manager. This role will be responsible for driving our digital transformation, focusing on delivering exceptional customer experiences across multiple platforms to support our Omni channel strategy.
Key Responsibilities
- Champion customer-focused experiences through data-driven insights and strategic planning.
- Lead marketing technology initiatives to enhance customer engagement and loyalty.
- Develop and evolve our digital roadmap to stay ahead of industry trends and competitors.
- Provide cross-functional team leadership to ensure seamless collaboration and execution.
- Manage and lead a team of professionals to achieve business objectives.
Functional Responsibilities
- Develop business cases to justify investments in marketing technology and digital initiatives.
- Conduct customer requirements research to inform product development and marketing strategies.
- Analyze channel data to optimize marketing performance and customer engagement.
- Design and execute A/B testing and personalization strategies to improve customer experiences.
- Identify technology gaps and opportunities for innovation to stay ahead of the competition.
- Manage projects from conception to delivery, ensuring timely and within-budget completion.
- Conduct competitive analysis to inform marketing strategies and stay ahead of industry trends.
Requirements
- Bachelor's Degree in a related field, such as business, marketing, or computer science.
- Minimum 7 years of experience in digital marketing, with a focus on marketing technology and customer experience.
- Minimum 5 years of leadership experience, with a proven track record of success in managing teams and driving business results.
- 7+ years of experience in e-commerce website development, with a focus on user experience and conversion optimization.
- Strong technical knowledge of marketing technology, including data analytics, marketing automation, and customer relationship management.
- Project management experience, with a focus on Agile methodologies and Scrum frameworks.
- Strong analytical and critical thinking skills, with the ability to interpret complex data and make informed decisions.
- Excellent communication skills, with the ability to articulate complex ideas and strategies to both technical and non-technical stakeholders.
- Ability to recognize opportunities for improvement and drive change initiatives to achieve business objectives.