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Digital Transformation Leader

2 months ago


Edmonton, Alberta, Canada Fountain Tire Full time

About the Role

Fountain Tire is seeking an experienced professional to lead our digital marketing efforts as a Marketing Technology Manager. This role will be responsible for driving our digital transformation, focusing on delivering exceptional customer experiences across multiple platforms to support our Omni channel strategy.

Key Responsibilities

  • Champion customer-focused experiences through data-driven insights and strategic planning.
  • Lead marketing technology initiatives to enhance customer engagement and loyalty.
  • Develop and evolve our digital roadmap to stay ahead of industry trends and competitors.
  • Provide cross-functional team leadership to ensure seamless collaboration and execution.
  • Manage and lead a team of professionals to achieve business objectives.

Functional Responsibilities

  • Develop business cases to justify investments in marketing technology and digital initiatives.
  • Conduct customer requirements research to inform product development and marketing strategies.
  • Analyze channel data to optimize marketing performance and customer engagement.
  • Design and execute A/B testing and personalization strategies to improve customer experiences.
  • Identify technology gaps and opportunities for innovation to stay ahead of the competition.
  • Manage projects from conception to delivery, ensuring timely and within-budget completion.
  • Conduct competitive analysis to inform marketing strategies and stay ahead of industry trends.

Requirements

  • Bachelor's Degree in a related field, such as business, marketing, or computer science.
  • Minimum 7 years of experience in digital marketing, with a focus on marketing technology and customer experience.
  • Minimum 5 years of leadership experience, with a proven track record of success in managing teams and driving business results.
  • 7+ years of experience in e-commerce website development, with a focus on user experience and conversion optimization.
  • Strong technical knowledge of marketing technology, including data analytics, marketing automation, and customer relationship management.
  • Project management experience, with a focus on Agile methodologies and Scrum frameworks.
  • Strong analytical and critical thinking skills, with the ability to interpret complex data and make informed decisions.
  • Excellent communication skills, with the ability to articulate complex ideas and strategies to both technical and non-technical stakeholders.
  • Ability to recognize opportunities for improvement and drive change initiatives to achieve business objectives.