Student Communication Specialist

1 month ago

Oakville, Ontario, Canada Sheridan College Full time
Job Title: Student Communication Specialist

At Sheridan College, we are seeking a highly skilled Student Communication Specialist to join our team. As a key member of our central communications team, you will play a vital role in supporting the development and management of communications related to the student lifecycle.

About the Role

The Student Communication Specialist will work collaboratively with other divisional communications personnel and managers to ensure clarity and continuity in messaging, so that the student communications experience flows as an integrated engagement with Sheridan. Your primary focus will be on current students, and you will work to develop and coordinate key communications and marketing initiatives that primarily support student onboarding, the first-year experience, and the full service-to-student continuum.

Key Responsibilities
  • Manage and contribute to a comprehensive communication activity schedule/content calendar to ensure alignment and integration across Sheridan's student-facing channels;
  • Support the creation of engaging and student-centric communications, including the weekly student newsletter, posts on Sheridan's intranet, and social media content, by gathering information of interest to prospective and current students and stakeholders;
  • Contribute ideas and information to support the planning of communications and marketing campaigns for Student Affairs (SA), Career Integrated Learning (CIL), and the enrollment needs across SEEM;
  • Support the development of Sheridan's Student Knowledge Base and Comm100 platform;
  • Contribute student-centric news releases and stories to the Sheridan Newsroom by interviewing and profiling key stakeholders, working closely with SEEM managers, and attending special events;
  • Provide communications guidance and develops content in support of Sheridan's emerging student experience integration model;
  • Utilize target audience personas and data intelligence to create communications content that is targeted with calls-to-action in a coordinated and brand consistent manner across Student Affairs, Career Integrated Learning, and in all student engagement activities across the SEEM division;
  • Report on communications and marketing campaigns using Customer Relationship Management suite (CRM), Google Analytics, email analytics, Facebook Insights, and other tools as appropriate;
  • Perform other related duties as assigned.
Requirements

To be successful in this role, you will have:

  • Excellent written and oral communication skills to elicit accurate information, conduct interviews with students, professors, and the larger community, and collaborate with and coordinate cross-functional groups toward the goal of engaging and relevant student communications;
  • Experience producing content across a range of media, including social media, print, and digital formats, along with excellent research and analysis skills that will help to facilitate the measurement, interpretation, and presentation of information in the most impactful way;
  • Excellent organizational skills to coordinate several projects, work independently, multi-task, prioritize, balance, and manage multiple complex and competing demands and changing priorities;
  • Exceptional writing, proofreading, editing, and research skills that allow you to work effectively under pressure with high volumes of work;
  • A post-graduate degree in Communications, Marketing, Publishing, English, or a related field with an emphasis on written communication;
  • 5 years recent related experience researching, writing, and editing copy and creating content across a range of media, including print, social, and digital media;
  • Experience creating communications for a post-secondary student audience preferred;
  • Demonstrated interest in the post-secondary student learning experience and student success and success coordinating cross-functional groups;
  • Demonstrated good judgment, initiative, and creative problem-solving skills to a team environment;
  • Intermediate experience with content creation methods and best practices for varying channels (print, multimedia, infographics, web, email, blogs, social media);
  • Intermediate to advanced skill working with MS Word, MS Excel, MS PowerPoint, and Adobe Creative Suite (including Photoshop, InDesign, Acrobat, and Bridge) and email distribution software;
  • Intermediate to advanced working knowledge of digital brand management template platforms (i.e., Canva);
  • Intermediate to advanced skill with web search/navigation tools for keyword research, content management systems (CMS), customer relations management systems (CRM) – ideally Salesforce, and email service providers.
About Sheridan College

At Sheridan College, we are passionate about the transformational role we play in people's lives. Our graduates enjoy a well-deserved reputation for their ability to succeed in the workplace from day one. This is a testament to Sheridan's dedicated and caring faculty and staff, who have strong ties to industry and ensure our students have hands-on learning experiences and the best possible preparation for their future careers. We're building a new, groundbreaking model of higher education – one that prepares graduates with the hard and soft skills to navigate change in a complex world. As a member of the Sheridan community, you will have the opportunity to shape our teaching and learning experience and help prepare the future leaders of tomorrow.

We pride ourselves on being student-centric in all that we do, which starts by understanding the needs of our students and how best to support and service them. Every member of the Sheridan community is passionate about the transformational role we play in people's lives. Our strategic plan, Sheridan 2027: Forging the Future, charts a path towards a new groundbreaking model of higher education that reshapes post-secondary education and better prepares students for the future. We are committed to demonstrably advancing equity, diversity, and inclusivity. Diversity is our strength and fuels our commitment to excellence. Across our campuses, we're making meaningful strides towards developing an equitable and inclusive community.

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