Demand Generation Marketing Manager

6 days ago

Toronto, Ontario, Canada Rokt Full time

About Rokt

Rokt is a leading e-commerce company that enables small and medium-sized businesses to unlock value by making each transaction relevant at the moment that matters most. Our AI-based relevance platform and scaled e-commerce network power billions of transactions, making us a hyper-growth Shopify leader.

Our Mission

We believe in transparency and have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability. Our team is constantly striving to raise the bar, pushing the envelope of what is possible.

About the Role

  • Develop and execute comprehensive demand generation strategies to increase closed-won Marketing Qualified Leads (MQLs) and achieve revenue targets.
  • Develop and execute comprehensive demand generation strategies to drive awareness, engagement, and conversion across multiple channels, including digital, email, social media, events, affiliate marketing, and more.
  • Own CRM platforms to build and optimize lead nurturing workflows, segmentation strategies, and personalized customer journeys.
  • Collaborate with the sales team to align marketing initiatives with sales goals and priorities, and ensure seamless handoff of leads from marketing to sales.
  • Analyze and interpret data to track key performance indicators (KPIs) and measure the effectiveness of demand generation campaigns, providing actionable insights and recommendations for optimization.
  • Stay informed about industry trends, best practices, and emerging technologies in demand generation and digital marketing, and proactively identify opportunities for innovation and improvement.
  • Work cross-functionally with product marketing, content marketing, and creative teams to develop compelling messaging, content, and creative assets that resonate with our target audience and drive engagement.
  • Collaborate with external partners, agencies, and affiliates to execute demand-generation initiatives and maximize reach and impact.

Requirements

About You

  • 5-7 years of experience in a B2B SaaS environment in demand generation, digital marketing, or related roles, with a proven track record of driving measurable results and achieving revenue targets.
  • Proficiency in marketing automation platforms HubSpot and lead-flow management systems required.
  • Extensive analytical skills and experience with data analysis and reporting on Hubspot to track and measure campaign performance.
  • Excellent project management skills with the ability to prioritize and manage multiple projects simultaneously in a fast-paced, dynamic environment.
  • Strong communication skills with the ability to effectively collaborate with cross-functional teams and stakeholders at all levels of the organization.
  • Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
  • Results-oriented mindset with a focus on driving measurable outcomes and delivering ROI on marketing investments.

Benefits

About Our Benefits

We offer a comprehensive package of benefits that includes:

  • Accelerate your career with our career development program.
  • Become a shareholder with our equity program.
  • Enjoy extra leave and sabbatical leave.
  • Work with the greatest talent in the industry.
  • See the world with our global offices.

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