Demand Generation Specialist

6 days ago


Ottawa, Ontario, Canada Pythian Full time
Sales Enablement Expert

At Pythian, we pride ourselves on delivering innovative solutions that meet our clients' specific data goals. As a Demand Generation Manager, you will play a critical role in generating the sales pipeline through multi-channel demand generation campaigns, building an ongoing digital strategy, planning and designing supporting content, and working with the MarTech manager to build out campaigns in a marketing automation platform. You will also develop action plans to improve and refine demand gen programs through monthly reports, testing, refinement, and best practices.

Key Responsibilities:

- Generate high-quality leads through multi-channel demand generation campaigns, including digital advertising, email marketing, content syndication, webinars, and events.
- Collaborate with Business Development and Partner Marketing to leverage partner funding to drive lead generation and measure program results.
- Work collaboratively with the Marketing Development Team to optimize lead management, nurture, and qualification processes.
- Develop and execute a digital marketing strategy in line with business growth and customer acquisition objectives.

The ideal candidate has a strong understanding of digital channels, the impact, and how to leverage them to drive new and returning prospect engagement.

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