Global Demand Lead

3 days ago


Ottawa, Ontario, Canada Tbwa ChiatDay Inc Full time

About the Role:

We are seeking an experienced Vice President of Demand Generation to lead our global demand generation strategy and execution. This role will be responsible for developing and implementing a comprehensive demand generation plan aligned with company goals and revenue targets.

Main Responsibilities:

  • Developing and implementing a comprehensive demand generation strategy
  • Overseeing all demand generation activities, including digital marketing, content marketing, events, webinars, email marketing, and lead nurturing
  • Building and managing a high-performing demand generation team
  • Defining and tracking KPIs to measure the effectiveness of demand generation programs

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field
  • 10+ years of experience in demand generation leadership roles
  • Proven track record of developing and executing successful demand generation strategies
  • Deep understanding of digital marketing channels
  • Experience with ABM (Account-Based Marketing) strategies


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