Digital Marketing Engagement Specialist

1 week ago

Burlington, Ontario, Canada HearUSA Full time
Job Title: Digital Marketing Engagement Specialist

HearUSA is seeking a highly skilled Digital Marketing Engagement Specialist to join our team. As a key member of our marketing department, you will be responsible for managing our online presence, optimizing digital marketing campaigns, and fostering community engagement.

Key Responsibilities:
  • Manage online presence across all local retail centers and wholesale brands, including community management and content scheduling across all social media channels.
  • Lead the coordination and optimization of paid digital marketing campaigns, with a focus on local initiatives, and analyze campaign results to adjust strategies for optimal performance.
  • Manage website content, ensuring currency and developing engaging content for the website and social media platforms, aligning with the brand voice and marketing objectives.
  • Utilize CRM and analytics tools to generate reports, track performance, identify trends, and offer actionable insights for continuous improvement.
  • Collaborate with cross-functional teams to guarantee the seamless flow of marketing efforts from lead generation to conversion.
Requirements:
  • Post-secondary education in a related field, with a focus on marketing or a related capacity.
  • 3+ years of experience in a marketing capacity, with a minimum of 2 years of prior digital marketing experience, preferably in an agency, retail, or consumer packaged goods (CPG) environment.
  • Demonstrated ability to write well, with strong grammar and an engaging style suitable for digital content.
  • Experience in coordinating and optimizing local SEM organic and paid campaigns and fostering community relations.
  • Strong understanding of current digital marketing tools and strategies, specifically for enhancing local visibility and community interaction.
What We Offer:
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

HearUSA is an equal opportunities employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and accessible workplace culture.

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