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Digital Marketing Engagement Specialist

2 months ago

Burlington, Ontario, Canada HearUSA Full time
Job Title: Digital Marketing Engagement Specialist

HearUSA is seeking a highly skilled Digital Marketing Engagement Specialist to join our team. As a key member of our marketing department, you will be responsible for managing our online presence, optimizing digital marketing campaigns, and developing engaging content to drive customer interaction.

Key Responsibilities:
  • Manage online presence across all local retail centers and wholesale brands, including community management and content scheduling across all social media channels.
  • Lead the coordination and optimization of paid digital marketing campaigns, with a focus on local initiatives, and analyze campaign results to adjust strategies for optimal performance.
  • Develop and implement website content, ensuring currency and alignment with the brand voice and marketing objectives.
  • Utilize CRM and analytics tools to generate reports, track performance, and identify trends to inform marketing strategies.
  • Collaborate with cross-functional teams to ensure seamless marketing efforts from lead generation to conversion.
Requirements:
  • Post-secondary education in a related field, with a focus on marketing or a related capacity.
  • 3+ years of experience in marketing, with a minimum of 2 years of prior digital marketing experience, preferably in an agency, retail, or consumer packaged goods environment.
  • Demonstrated ability to write well, with strong grammar and an engaging style suitable for digital content.
  • Experience in coordinating and optimizing local SEM organic and paid campaigns, and fostering community relations.
  • Strong understanding of current digital marketing tools and strategies, specifically for enhancing local visibility and community interaction.
What We Offer:

HearUSA is committed to fair and accessible employment practices and welcomes applications from candidates with disabilities. Accommodations are available on request for candidates participating in all aspects of the selection process.