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Content Marketing Specialist

2 months ago

Bedford, Quebec, Canada Shannex Incorporated Full time
About the Opportunity

We are seeking a highly skilled Digital Content Specialist to join our Brand Team at Shannex Incorporated. As a key member of our team, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our organizational goals and objectives.

Key Responsibilities:

  • Lead the development of a content strategy that drives engagement and conversion across all digital channels.
  • Collaborate with cross-functional teams to ensure content is aligned with business objectives and key performance indicators (KPIs).
  • Develop and implement a content calendar that ensures consistent and timely content publication.
  • Create high-quality, engaging content that resonates with our target audience, including blog posts, articles, social media posts, and email newsletters.
  • Monitor and analyze content performance using data and analytics tools, and make data-driven decisions to optimize content strategy.
  • Stay up-to-date with industry trends and best practices in content marketing and digital communications.

About You

We are looking for a highly motivated and experienced Digital Content Specialist who possesses a strong understanding of content marketing principles and practices. You will have a proven track record of developing and implementing successful content strategies that drive engagement and conversion.

Requirements:

  • 3+ years of experience in content marketing, digital communications, or a related field.
  • Strong understanding of content marketing principles and practices, including content strategy, content creation, and content distribution.
  • Proven track record of developing and implementing successful content strategies that drive engagement and conversion.
  • Excellent writing, editing, and communication skills.
  • Ability to work collaboratively with cross-functional teams to achieve business objectives.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

About Us

Shannex Incorporated is a leading provider of senior accommodations, services, and care in Nova Scotia, New Brunswick, and Ontario. We are committed to delivering exceptional resident experiences and creating a positive, fulfilling work environment for our team members.