Digital Analytics Expert

1 week ago

Ottawa, Ontario, Canada TV2 Consulting Full time
Job Description

TV2 Consulting is seeking a highly skilled Digital Analytics Expert to drive business growth through data-driven insights.

Key Responsibilities
  • Data Collection and Analysis: Manage the end-to-end Adobe Analytics process, including data collection, analysis, reporting, and optimization.
  • Technical Specifications: Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON, and applicable integrations with other systems.
  • Project Delivery: Oversee the delivery of digital analytics implementation projects, from KPI definition to data analysis and presentation.
  • Dashboard and Report Creation: Build dashboards and reports to enable various functional teams to make better, more informed decisions and evaluate their performance.
  • Tag Management: Ensure tags are consistent on all properties and manage cost/server calls usage to minimize Adobe annual cost.
  • Admin Tasks: Assist with admin tasks, such as new variable implementation, Launch property setup, and validation/testing of tagging.
  • Mobile Analytics: Have a deep understanding of Adobe Mobile Services best practices for measurement plans and tagging in Mobile Apps.
  • JSON and Native Mobile Development: Possess a strong understanding of JSON structures and best practices, as well as Native Mobile development standards.
  • Digital Analytics QA Tools: Experience with digital analytics QA tools such as Charles, Omnibug, Fiddler.
  • Industry Trends: Stay up-to-date with digital analytics industry trends, including tracking libraries and SDKs, cookies, data layer, tag management systems, report suite configuration, etc.
Requirements
  • Education: University degree in Computer Science or IT, or equivalent work experience.
  • Adobe Analytics Expertise: Possess one of the Adobe Implementation Certificates and have experience with Adobe Analytics Tag Manager (Adobe Launch/DTM).
  • Technical Skills: Knowledge of Adobe Analytics variables and their setup, JavaScript, HTML, and CSS.
  • Experience: 5+ years of experience building dashboards and custom reports to derive business insights from raw data, implementing tracking solutions in Adobe Analytics or Google Analytics, and solid understanding of HTML/JavaScript and Tag Management tools such as Adobe DTM.
  • Soft Skills: Strong analytical, judgment, and conceptual ability, excellent communication skills, ability to interact with all levels of end users and technical resources, data and details oriented, autonomous, and proactive.

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