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Adobe Analytics Expert

2 months ago

Ottawa, Ontario, Canada TV2 Consulting Full time
Job Description

TV2 Consulting is seeking a highly skilled Adobe Analytics Expert to drive business growth through data-driven insights. As a key member of our team, you will play a crucial role in leveraging data to optimize digital marketing campaigns, enhance user experiences, and inform business decisions.

Key Responsibilities
  • Data Collection and Analysis: Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON, and applicable integrations with other systems.
  • Analytics Lifecycle Management: Oversee the delivery of digital analytics implementation projects, from KPI definition to data analysis and presentation, ensuring seamless execution and timely delivery.
  • Reporting and Dashboard Development: Build dashboards and reports to enable various functional teams to make informed decisions, leveraging data to drive business outcomes.
  • Tag Management and Optimization: Ensure consistent tagging across all properties, manage cost/server calls usage, and minimize Adobe annual costs.
  • Technical Expertise: Possess expertise with tag management tools (DTM, Adobe Launch), JavaScript, jQuery, HTML5, CSS3, and JSON structures and best practices.
  • Collaboration and Communication: Work closely with cross-functional teams, providing ongoing insights on issues and initiatives, and communicating technical information to non-technical stakeholders.
Requirements
  • Education and Certifications: University degree in Computer Science or IT, or equivalent work experience, and Adobe Analytics implementation Expert, possessing one of the Adobe Implementation Certificates.
  • Technical Skills: Experience with Adobe Analytics Tag Manager (Adobe Launch/DTM), knowledge of Adobe Analytics variables and their setup, and proficiency in JavaScript, HTML, and CSS.
  • Experience and Expertise: 5+ years of experience building dashboards and custom reports, implementing tracking solutions in Adobe Analytics or Google Analytics, and solid understanding of HTML/JavaScript and Tag Management tools.
  • Soft Skills: Strong analytical, judgment, and conceptual ability, excellent communication skills, and ability to interact with all levels of end users and technical resources.
Benefits
  • Temporary Contractor Position: 1-year contract, working Monday to Friday, normal 37.5 hour week.