Customer Insights Strategist

3 days ago


Toronto, Ontario, Canada Glassdoor Full time
About the Role
Glassdoor is seeking a skilled Consumer Insights Manager to join our team. As a key member of our organization, you will be responsible for gathering and analyzing consumer data to inform our marketing strategies and product positioning.

The ideal candidate will have 5-7+ years of experience in market research or a related field, with a strong analytical mindset and excellent communication skills. You will work closely with cross-functional teams and external partners to execute research projects and present findings in a clear and actionable format.

Key Responsibilities:
- Conduct consumer insights research to gather data on consumer wants, needs, motivations, attitudes, behavior, preferences, and market trends that impact Glassdoor's products and marketing strategies.
- Analyze survey data and other consumer-related data sets using tools like cross-tabulations and segmentation.
- Present findings in a storytelling format that resonates with stakeholders.

Requirements:
- 5-7+ years of experience in market research, consumer insights, or a related field.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent written and verbal communication skills with a knack for storytelling through data.

What We Offer:
A competitive salary of $104,500 - $130,700 CAD per year, based on experience and qualifications. Additionally, we offer a generous benefits package, including restricted stock units (RSUs) and open paid time off policy.

About Us:
Glassdoor is committed to creating a community of inclusion and an environment free from discrimination, harassment, and retaliation. We are an equal opportunity employer and welcome applications from diverse candidates.
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