Customer Experience Director for Personalization and CRM
3 days ago
We are seeking a highly experienced Customer Experience Director to lead our team in developing and executing personalized customer experiences across multiple channels. This role will focus on driving growth through data-driven strategies, leveraging marketing automation platforms, and analyzing customer insights.
Key Responsibilities- Lead client brief intake and develop strategy deliverables for a portfolio of clients
- Facilitate discovery and stakeholder interviews to clarify business objectives and determine project scope
- Create and facilitate workshops to drive discovery and feedback
- Translate business objectives into KPI frameworks for performance evaluation
- Analyze quantitative research and data sets to evaluate performance and develop actionable hypotheses
- Synthesize strategic recommendations to build, optimize, or extend client 1:1 marketing ecosystems
This position requires:
- 7-9+ years developing 1:1 strategies with a CX or human-first focus and proven results
- Experience driving Email Marketing, Digital Messaging, or CRM programs through leading marketing automation platforms
- Analytics experience using Google Analytics or Adobe Analytics, and proficiency in Power BI, Tableau, or Datorama
- Strong communications skills for creating clear and compelling strategy presentations
We provide a dynamic agency environment, opportunities for professional growth, and a collaborative team culture. Our ideal candidate is a resourceful problem solver, 'experience obsessed,' and driven to deliver great work as part of a supportive team.
The estimated salary range for this position is $120,000 - $160,000 per year, depending on location and experience. William Thomas Digital is an equal opportunity employer and committed to providing employment accommodation in accordance with applicable laws.
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