Chief Engagement Officer

4 weeks ago

Toronto, Ontario, Canada Indigo Full time

We are committed to creating a joyful and welcoming environment for our customers and employees. As the Senior Manager, Member Engagement, you will play a crucial role in fostering a culture of continual learning and innovation within Indigo.

Job Description

The Senior Manager, Member Engagement is responsible for driving growth and engagement across all members through innovative strategies and partnerships. This includes developing and executing a comprehensive member communication plan, building strong relationships with cross-functional partners, and analyzing key performance metrics to inform decision-making.

This role requires a customer-centric approach, with a focus on delivering exceptional experiences that drive loyalty and retention. The ideal candidate will have a strong understanding of loyalty and CRM/data-driven marketing, with experience in building new CRM data environments and redesigning loyalty programs.

Key Responsibilities
  • Develop and execute a comprehensive member communication plan, including email campaigns, social media engagement, and in-store promotions
  • Analyze key performance metrics, including member retention, acquisition, and redemption rates, to inform decision-making
  • Build and maintain strong relationships with cross-functional partners, including Marketing, Merchandising, and Digital teams
  • Collaborate with external partners, including third-party consultants and vendors, to drive innovation and growth
Requirements
  • 7+ years of experience in loyalty and/or CRM/data-driven marketing, preferably in agency, retail or consumer goods
  • Strong project management experience in building new CRM data environments and/or redesigning loyalty programs
  • Customer-centric approach, with a focus on delivering exceptional experiences that drive loyalty and retention
  • Strong analytical skills, with ability to analyze key performance metrics and inform decision-making
  • Ability to build and maintain strong relationships with cross-functional partners and external partners

We offer a competitive salary range of $120,000 - $180,000 per year, based on experience, as well as a comprehensive benefits package, including medical, dental, and vision coverage, 401(k) matching, and generous paid time off. If you are a motivated and results-driven professional with a passion for customer engagement, we encourage you to apply for this exciting opportunity.

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