Market Research Consultant

2 weeks ago

Toronto, Ontario, Canada Scotiabank Full time
About the Role

We are seeking a highly skilled Market Research Specialist to join our team at Scotiabank. In this role, you will be responsible for driving a customer-focused culture throughout the team, developing and executing all aspects of market research for stakeholders across the Scotiabank Group of Companies, and working with business line stakeholders to understand purpose and research needs.


Key Responsibilities

Market Research

  • Designing end-to-end research projects, including developing research proposals, research plans, methodology, target, quotas, timing, etc.
  • Leveraging project management principles to ensure research projects are on time and budget.
  • Identifying and managing vendor relationships with high-quality partners.

Research Strategy and Insights

  • Showcasing and advocating for research strategy and insights through GBCI Hub, town halls, Global Marketing shares, etc.
  • Directing and delivering research strategy & insights.

Relationship Management

  • Establishing a cohesive network of relationships with vendors to ensure that insights meet business needs.
  • Providing direction in the use of the most effective and innovative market research analytical techniques.

Collaboration and Communication

  • Coordinating, analyzing, and presenting market research data, including insights from multiple sources, advising stakeholders or senior management on the best ways to action insights.
  • Creating and maintaining a network of professionals to share learning.

Professional Development

  • Supporting multiple stakeholders and/or business lines concurrently.
  • Fostering trust with internal stakeholders, including key senior leaders across the organization to leverage insights to influence business strategies and decisions.

Requirements

  • Advanced level of experience in market research (8 or more years), preferably on the vendor or client-side.
  • Thorough understanding of the end-to-end process of quantitative and qualitative market research.
  • Superb written and verbal communication skills.

Preferred Qualifications

  • Extensive working knowledge of multi-variant statistical techniques.
  • Strong interpersonal skills with proven ability to work within cross-functional teams.
  • Superior organizational, analytical, and problem-solving skills.
About Us

We are Scotiabank, a forward-thinking and collaborative team surrounded by innovative thinkers. We offer a rewarding career path with diverse opportunities for professional development, internal training to support your growth and enhance your skills, and the opportunity to join a team that values accountability, passion, integrity, and respect.

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