Market Research Director

4 weeks ago

Toronto, Ontario, Canada Scotiabank Full time

About the Role

We are seeking a highly skilled Market Research Director to join our team at Scotiabank. As a key member of our market research team, you will be responsible for driving a customer-focused culture throughout the team to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.

Key Responsibilities

  • Develop and execute all aspects of market research for stakeholders across the Scotiabank Group of Companies.
  • Work with business line stakeholders to understand purpose and research needs.
  • Design end-to-end research projects, including developing research proposals, research plans, methodology, target, quotas, timing, etc.
  • Deliver end-to-end research projects leveraging in-house tools and resources when suitable.
  • Identify and manage vendor relationships with high-quality partners.
  • Leverage project management principles to ensure research projects are on time and budget.
  • Showcase and advocate for research strategy and insights through GBCI Hub, town halls, Global Marketing shares, etc.
  • Direct and deliver research strategy & insights.
  • Establish a cohesive network of relationships with vendors to ensure that insights meet business needs.
  • Provide direction in the use of the most effective and innovative market research analytical techniques.
  • Coordinate, analyze, and present market research data, including insights from multiple sources, advising stakeholders or senior management on the best ways to action insights.
  • Create and maintain a network of professionals to share learning.
  • Provide relationship management support for various business lines across the organization.
  • Foster trust with internal stakeholders, including key senior leaders across the organization to leverage insights to influence business strategies and decisions.
  • Deliver insights in a consultative way to support stakeholders during strategy, ideation, and execution phases of their projects.
  • Contribute to a high-performance environment and demonstrate a commitment to Scotiabank's values: accountability, passion, integrity, and respect. Deliver results in accordance with Scotiabank behavioural competencies. Act in an inclusive team culture and environment where team members hear, share, and appreciate diverse perspectives.
  • Manage/support multiple projects concurrently.
  • Liaise with multiple vendors concurrently.
  • Support multiple stakeholders and/or business lines concurrently.
  • Share and leverage available GBCI research and insights.
  • Design and execute projects within budget.
  • Proactively contribute to a positive team environment across both their direct team and the broader team(s).
  • Proactively offer to help teammates & leaders - makes others better.
  • Hybrid – 6 days/month in office; non-standard hours can occur.
  • Limited travel required for the role.

Requirements

  • Advanced level of experience in market research (8 or more years), preferably on the vendor or client-side.
  • Thorough understanding of the end-to-end process of quantitative and qualitative market research.
  • Superb written and verbal communication skills.
  • Proven ability to translate and communicate business requirements into technical research project specifications.
  • Extensive working knowledge of multi-variant statistical techniques.
  • Strong interpersonal skills with proven ability to work within cross-functional teams.
  • Superior organizational, analytical, and problem-solving skills.
  • Demonstrated project management skills - ability to balance multiple priorities and deadlines.
  • Expert knowledge of SPSS, R, Microsoft Excel, and PowerPoint; and Qualtrics.
  • Aware and knowledgeable of emerging market research techniques.
  • Fluency in French is desirable.
  • Completed an undergraduate university degree or college, such as commerce, mathematics, or computer science.
  • Completed Market Research certificate program, an asset.
  • Specialized qualitative training, Qualitative Research Associate designation, an asset.

What's in it for you?

  • The opportunity to join a forward-thinking and collaborative team, surrounded by innovative thinkers.
  • A rewarding career path with diverse opportunities for professional development.
  • Internal training to support your growth and enhance your skills.

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