Ecommerce and Conversion Rate Expert
2 weeks ago
About the Company:
Rocky Mountaineer is a Canadian luxury tourist railway that offers breathtaking views of Canada's majestic mountains and stunning lakes. We are committed to creating meaningful moments for our guests and trade partners, while delivering on our business objectives.
About the Role:
We are seeking an experienced Ecommerce and Conversion Rate Expert to join our team. In this role, you will be responsible for ensuring the delivery, performance, and optimization of our digital experiences. This includes leading sprint management, collaborating across teams, and implementing testing frameworks to drive continuous improvements that enhance customer engagement and support business growth.
Key Responsibilities:
- Evaluate digital platforms, including websites, guest portals, and digital experiences, to identify areas for improvement.
- Collaborate with IT, Marketing, and external agencies to address digital functionality and UX concerns.
- Develop and implement data-driven strategies to improve user experience and conversion rates.
- Work closely with digital media and analytics to identify opportunities for improved user experience and measurement of guest engagement with digital platforms.
- Analyze digital platform performance using Google Analytics and other analytics tools to identify and report on conversion funnel optimization opportunities.
- Design, execute, and document controlled experiments to measure effectiveness and drive decision-making.
Requirements:
- 4+ years of experience in Product Management, Website Optimization, or related roles.
- Proven leadership experience with the ability to manage cross-functional projects.
- Hands-on experience in CRM systems (Salesforce preferred).
- Proficiency with CMS platforms such as Drupal.
- Expertise in Google Analytics, A/B testing, and digital marketing tools.
What We Offer:
At Rocky Mountaineer, we offer a competitive salary range of $63,000 to $73,000 per annum, eligibility for our discretionary bonus program, a comprehensive medical plan with 100% employer-paid premiums, vacation time, sick time, up to 5% RRSP and/or TFSA match, two complimentary annual train tickets after the first year of employment, and a strong company culture that supports diversity and inclusion.
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