Ecommerce Optimization Specialist

2 weeks ago


Vancouver, British Columbia, Canada O2E Brands Full time

We are seeking a seasoned Ecommerce Optimization Specialist to join our team at O2E Brands. In this role, you will be responsible for optimizing the digital experience for visitors, enhancing conversion rates, and ensuring our online presence aligns with business objectives.

Key Skills and Qualifications
  • Bachelor's degree in Marketing, Business, Digital Media, or related field (or equivalent experience).
  • 3+ years of experience in web optimization, ecommerce, digital marketing, or conversion rate optimization.
ResponsibilitiesContent Strategy and Management
  • Develop and execute content strategies to support business goals and objectives.
  • Manage and maintain the company website's content management system (CMS).
Conversion Rate Optimization
  • Analyze website performance using A/B testing, user behavior insights, and heatmaps to identify areas for improvement.
  • Design, test, and optimize landing pages to maximize lead generation and conversion.
CMS Ownership and Governance
  • Ensure seamless content updates, publishing workflows, and system management.
  • Establish and enforce content governance policies to maintain content consistency and quality.


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