Chief Marketing Officer

1 month ago


Calgary, Alberta, Canada CGS Full time
Job Title: Chief Marketing Officer

CGS is seeking a seasoned marketing leader to drive the company's brand presence and consumer engagement in the climate finance sector.

Key Responsibilities:
  1. Develop and execute a comprehensive marketing strategy that aligns with CGS's mission and business goals.
  2. Elevate the company brand through rebranding efforts, positioning CGS as a leader in climate finance.
  3. Create and execute impactful campaigns and partnerships to drive awareness and inspire personal environmental action with corporates and individuals.
  4. Utilize analytics to measure marketing effectiveness, optimize performance, and inform strategic decisions.
  5. Partner with executive leadership, product development, and sales to ensure cohesive messaging and strategic alignment.
  6. Identify and leverage emerging marketing trends and technologies to enhance consumer engagement.
Requirements:
  1. 8-10 years of marketing leadership experience, with prior experience in sustainability, environmental commodity, or ESG-focused finance sectors.
  2. Proven track record of leading multi-channel marketing strategies, including digital marketing, brand development, and B2B engagement.
  3. Experience or strong interest in climate finance and carbon markets is highly preferred.
  4. Proficiency in CRM systems, marketing automation software, Google Analytics, and social media management tools.
  5. Bachelor's degree in Marketing, Business, or a related field is required; an MBA or advanced degree is preferred.
  6. Relevant certifications in digital marketing or analytics are a plus.


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