Content Specialist, Ecommerce

1 month ago

Toronto, Ontario, Canada The Globe and Mail Full time

About The Globe and Mail

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

Our Commitment to Diversity and Inclusion

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative.

Our Benefits

We offer a competitive compensation package, a hybrid work environment that promotes work-life balance, generous vacation and flexible work arrangements, parental leave top-up, competitive health and dental benefits, a defined benefit pension plan, annual wellness subsidy, on-site chiropractor and registered massage therapist, employee and family assistance program, free digital subscription to The Globe and Mail, and 40% off other Globe products.

About the Role

We are seeking an experienced and dynamic Content Specialist to join our Commerce and Affiliate Team. In this role, you will manage affiliate links in our consumer recommendations vertical, which includes books, fashion, beauty, home goods, kids, technology, travel, health, and more. The ideal candidate will have a robust understanding of affiliate commerce, SEO best practices, and digital publishing.

Responsibilities

  • Oversee and manage high-quality consumer recommendation content, ensuring it is optimized for affiliate commerce opportunities.
  • Format articles that cover a variety of product categories, ensuring accuracy, clarity, and helpfulness.
  • Apply SEO best practices to all content, driving organic traffic and improving content performance.
  • Monitor affiliate data, revenue reports, and site analytics to inform content strategy and improve results.
  • Coordinate with internal teams and external partners to develop shopping guides and promotional content.
  • Develop and manage a calendar to maintain a steady flow of content.
  • Stay updated on market trends, emerging consumer needs, and competitive landscapes to ensure content remains relevant and engaging.
  • Work with marketing and audience teams to promote content and optimize audience engagement.

Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 3-5 years of experience working in affiliate commerce.
  • Proven experience working with commerce content, preferably in consumer recommendations or related media.
  • Expertise in SEO, with the ability to implement best practices to maximize affiliate content visibility.
  • Strong proofreading and writing skills.
  • Strong analytical skills and experience working with site analytics and purchasing data.
  • Ability to work in a fast-paced environment and manage multiple projects and deadlines.
  • A growth-oriented mindset with a passion for innovation, testing, and optimization.
  • Familiarity with content management systems (CMS) and social media platforms.

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