Sales Director

6 days ago

Langley, British Columbia, Canada Reliance Foundry Full time
About Reliance Foundry

Reliance Foundry is a leading provider of cast metals and foundry products, serving a global customer base with a diverse product line. With over 90 years of experience, we are a dynamic and ambitious e-commerce company committed to innovation, quality, and customer satisfaction.

Job Overview

The Sales Director will play a pivotal role in shaping and executing our sales strategy, overseeing our sales team, and driving business growth. This is an onsite role from our head office location in Surrey, where you will be responsible for expanding our B2B team, increasing our value to existing customers, and driving new client acquisitions.

Key Responsibilities
  • Strategic Sales Leadership: Develop and execute a comprehensive sales strategy that aligns with the company's goals, focusing on customer satisfaction, revenue growth, and long-term client relationships.
  • Team Development and Management: Lead, mentor, and expand the sales team, including Customer Service, Inside Sales, Technical Sales, Email Sales, and Outside Sales. Foster a resilient, learning-oriented, and high-performance environment.
  • Customer-Centric Focus: Build and maintain strong relationships with key customers, ensuring their needs are understood and met with innovative solutions.
  • Data-Driven Decision Making: Utilize marketing and sales data, including LTV, ROAS, PPC, and CAC, to inform strategies and decisions in collaboration with Marketing.
  • Lead Generation and Conversion: Evolve and execute a lead generation strategy, aiming to double the conversion rates from quotes to sales through established methodologies and creative approaches.
  • Cross-Functional Collaboration: Work closely with cross-functional teams to ensure comprehensive product knowledge, technical understanding, and optimal market positioning.
  • Change Management: Champion a dynamic, evolving environment where processes are continuously improved. Prepare the team for growth while maintaining a startup mentality.
  • ERP Optimization: Leverage our ERP system (NetSuite) for process optimization, ensuring the sales process is efficient and scalable.
Requirements
  • Experience: Proven experience in sales leadership, ideally within an e-commerce, construction, or engineering-related field, with at least 5-15 years in a sales role.
  • Technical Expertise: Strong mechanical aptitude, with the ability to understand and interpret project and product drawings. A mechanical engineering degree is preferred.
  • Emotional Intelligence: High emotional intelligence with the ability to self-regulate, resolve conflicts, and lead a diverse team through change.
  • Sales Acumen: Demonstrated ability to design and execute strategic sales plans, manage a full sales cycle, and convert leads into long-term customers.
  • Data Proficiency: Proficient in using data analysis tools and marketing technologies to drive decisions. Advanced Excel and Powerpoint skills are a must, with the ability to demonstrate through an assessment. ERP/NetSuite experience is required.
  • Communication: Exceptional communication skills, both verbal and written, with impeccable accuracy and attention to detail. Experience in delivering challenging information with tact is crucial.
  • Change Resilience: Ability to thrive in a dynamic environment, adaptable to continuous change, and comfortable with a startup mentality within an established company.
Desired Personal Attributes
  • Leadership: A dynamic, down-to-earth leader who can inspire, mentor, and coach a team to achieve exceptional results.
  • Team-Oriented: A genuine people person who fosters a positive, productive team culture and can collaborate effectively with marketing and other departments.
  • Customer Focused: Committed to building and maintaining strong customer relationships, with a strategic focus on long-term client success.
  • Visionary: Capable of seeing the big picture and executing the steps necessary to achieve the company's long-term goals.

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