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Strategic Leader for Events, Partnerships, and Field Marketing
2 months ago
About the Role
The Vice President of Events, Partnerships, and Field Marketing is a strategic leadership position at BDC, responsible for driving the company's growth through innovative event management, strategic partnerships, and effective field marketing initiatives.
Key Responsibilities
- Develop and implement a comprehensive strategy for events, partnerships, and field marketing that aligns with BDC's overall marketing and business objectives.
- Identify and leverage strategic partnerships to increase BDC's awareness and visibility, advising the executive team on key strategic partnerships.
- Oversee a solid governance around the bank's partnership management practice and maintain a 360-degree view of all partners at BDC.
- Build a regional partnership strategy in support of the regional priorities for enabling BDC to deliver more financing, investment, and advice in collaboration with not-for-profits, membership organizations, associations, and regional financial institutions.
- Work collaboratively with other BDC functions to develop and maintain positive relationships in diverse and underserved communities across Canada.
- Lead the development and planning of sponsorship programs aligned with BDC's brand and business development objectives in its various markets.
- Provide direction for the proper management of internal and external events to ensure smooth operation and maximize exposure.
- Oversee the planning and execution of results-driven multichannel marketing campaigns that support BDC's brand building and lead generation across the country.
- Work with the business leadership team to identify, develop, and implement all appropriate marketing communications strategies and programs to achieve national and regional objectives.
- Lead the development of performing marketing materials across all channels, including emails, apps, presentations, videos, etc.
- Ensure alignment of marketing campaigns with other communications initiatives to maximize impact.
- Oversee the development and negotiation of effective partnership agreements, including KPIs and terms of collaboration.
- Establish and monitor key performance indicators (KPIs) to measure the effectiveness of events, partnerships, and field marketing initiatives.
- Lead and mentor teams of high-performing individuals, fostering a culture of continuous learning and improvement.
Requirements
- Bachelor's degree in marketing, business, or related disciplines.
- Fifteen years of business experience, with a minimum of seven years in a senior management role.
- Extensive experience in event management, partnerships, and field marketing.
- Delivered high-impact partnership results with experience at developing and negotiating partnership and sponsorship agreements.
- Highly effective relationship-building skills, including interpersonal networking, and the ability to leverage and communicate effectively with diverse audiences.
- Critical problem-solving and analytical skills.
- Impeccable business judgment.
- Strong leadership and team management skills.
- Excellent communication skills.
- Proficient in both official languages (English and French).