Paid Media Specialist
2 months ago
We are seeking a highly skilled Paid Media Specialist to join our dynamic digital marketing team at Flight Centre Travel Group (FCTG). As a Paid Media Specialist, you will play a critical role in managing and optimizing paid media campaigns across various digital channels for our corporate brands FCM and Corporate Traveller.
Key Responsibilities- Develop and execute paid media strategies to drive global and regional business objectives.
- Manage and optimize paid media campaigns across paid social, paid search, and programmatic channels.
- Deliver regular media planning and performance forecasting to ensure alignment with business goals.
- Optimize campaigns through bid/keyword management, A/B testing, and channel selection to maximize ROI.
- Manage global and regional paid media budgets, ensuring no overspend or underspend.
- Handle media spend invoicing from platforms and third-party suppliers.
- Meet hot lead targets and contribute to total paid media revenue.
- Manage advertising platforms like Google Ads, LinkedIn, Facebook Ads, Bing, and others.
- Create global account structures to streamline campaign management.
- Implement full tracking across paid media assets, feeding data into corporate reporting platforms.
- Provide monthly and campaign analyses focusing on objectives and KPIs.
- Deliver actionable insights for lead generation in collaboration with the digital marketing team.
- 3+ years of experience in a similar role.
- Relevant platform certifications (Google Ads, LinkedIn Certification, etc.).
- Comprehensive understanding of Google Analytics or other relevant reporting tools.
- High proficiency in paid media, tracking, and analytics platforms.
- Strong commercial focus with knowledge of investment, forecasting, ROI/ROAS metrics.
- Excellent communication and influencing skills, with the ability to work cross-functionally.
- Highly organized with effective time management skills.
- Demonstrates a belief in FCTG's philosophies and takes ownership for success and failures.
- Degree qualification is essential.
- Generous paid time off policy.
- Travel perks/discounts.
- Health & Wellness Programs and Employee Financial Wellness Services.
- National/International Award Nights and Conferences.
- Group benefits including extended health care, dental and vision, gender affirming care, fertility care.
- Insurance including life, AD&D, critical illness, long term disability.
- Employee Assistance Program.
- RRSP/RPP with matching.
- Tuition Reimbursement Program.
- Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions.
- Global career opportunities in a network of brands and businesses.
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Toronto, Ontario, Canada Marketing Full timeJob Title: Paid Media SpecialistAre you passionate about paid media and eager to make a global impact? We are seeking a highly skilled Paid Media Specialist to join our dynamic digital team at Flight Centre Travel Group (FCTG). In this role, you will be responsible for managing and optimizing paid media campaigns across various digital channels for our...
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Toronto, Ontario, Canada Marketing Full timeJob Title: Paid Media SpecialistAre you passionate about paid media and eager to make a global impact? We are seeking a highly skilled Paid Media Specialist to join our dynamic digital team at Flight Centre Travel Group (FCTG). In this role, you will be responsible for managing and optimizing paid media campaigns across various digital channels for our...
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Toronto, Ontario, Canada Marketing Full timeOpportunityAre you passionate about paid media and eager to make a global impact? We're seeking a Paid Media Specialist to become an integral part of our dynamic digital team at Flight Centre Travel Group (FCTG). In this role, you'll manage and optimize paid media campaigns across various digital channels for our corporate brands FCM and Corporate Traveller....
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1 month ago
Toronto, Ontario, Canada Marketing Full timeOpportunityAre you passionate about paid media and eager to make a global impact? We're seeking a talented Paid Media Specialist to join our dynamic digital team at Flight Centre Travel Group (FCTG). In this role, you'll manage and optimize paid media campaigns across various digital channels for our corporate brands FCM and Corporate Traveller. With...
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Toronto, Ontario, Canada Marketing Full timeOpportunityAre you passionate about paid media and eager to make a global impact? We're seeking a Paid Media Specialist to become an integral part of our dynamic digital team at Flight Centre Travel Group (FCTG). In this role, you'll manage and optimize paid media campaigns across various digital channels for our corporate brands FCM and Corporate Traveller....
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Toronto, Ontario, Canada Marketing Full timeOpportunityAre you passionate about paid media and eager to make a global impact? We're seeking a talented Paid Media Specialist to become an integral part of our dynamic digital team at Flight Centre Travel Group (FCTG). In this role, you'll manage and optimize paid media campaigns across various digital channels for our corporate brands FCM and Corporate...
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1 month ago
Toronto, Ontario, Canada Marketing Full timeOpportunityAre you passionate about paid media and eager to make a global impact? We're seeking a Paid Media Specialist to become an integral part of our dynamic digital team at Flight Centre Travel Group (FCTG). In this role, you'll manage and optimize paid media campaigns across various digital channels for our corporate brands FCM and Corporate Traveller....
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2 months ago
Toronto, Ontario, Canada Marketing Full timeOpportunityAre you passionate about paid media and eager to make a global impact? We're seeking a talented Paid Media Specialist to become an integral part of our dynamic digital team at Flight Centre Travel Group (FCTG). In this role, you'll manage and optimize paid media campaigns across various digital channels for our corporate brands FCM and Corporate...
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1 month ago
Toronto, Ontario, Canada Marketing Full timeOpportunityAre you passionate about paid media and eager to make a global impact? We're seeking a Paid Media Specialist to become an integral part of our dynamic digital team at Flight Centre Travel Group (FCTG). In this role, you'll manage and optimize paid media campaigns across various digital channels for our corporate brands FCM and Corporate Traveller....
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1 month ago
Toronto, Ontario, Canada Marketing Full timeOpportunityAre you passionate about paid media and eager to make a global impact? We're seeking a talented Paid Media Specialist to join our dynamic digital team at Flight Centre Travel Group (FCTG). In this role, you'll manage and optimize paid media campaigns across various digital channels for our corporate brands FCM and Corporate Traveller. With...
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Paid Media Specialist
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Toronto, Ontario, Canada Marketing Full timeAbout UsFlight Centre Travel Group (FCTG) is a leading travel company that prides itself on its vibrant company culture and dedication to career growth. We foster open communication, practice influential information sharing, and value stakeholder engagement and trust.Job SummaryWe are seeking a highly skilled Paid Media Specialist to join our dynamic digital...
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Toronto, Ontario, Canada Marketing Full timeAbout UsFlight Centre Travel Group (FCTG) is a leading travel company that prides itself on its vibrant company culture and dedication to career growth. We foster open communication, practice influential information sharing, and value stakeholder engagement and trust.Job SummaryWe are seeking a highly skilled Paid Media Specialist to join our dynamic digital...
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