Paid Media Specialist

2 days ago

Toronto, Ontario, Canada Marketing Full time
Opportunity

Are you passionate about paid media and eager to make a global impact? We're seeking a Paid Media Specialist to become an integral part of our dynamic digital team at Flight Centre Travel Group (FCTG). In this role, you'll manage and optimize paid media campaigns across various digital channels for our corporate brands FCM and Corporate Traveller. With responsibilities spanning global and regional budgets, platform management, and insightful reporting, this is an exciting opportunity to contribute to our global success and further your career in an innovative and supportive environment.

Key Responsibilities
  • Execute paid media campaigns across paid social, paid search, and programmatic channels.
  • Deliver regular media planning and performance forecasting.
  • Optimize campaigns through bid/keyword management, A/B testing, and channel selection.
  • Manage global and regional paid media budgets, ensuring no overspend or underspend.
  • Handle media spend invoicing from platforms and third-party suppliers.
  • Meet hot lead targets and contribute to total paid media revenue.
  • Manage advertising platforms like Google Ads, LinkedIn, Facebook Ads, Bing, and others.
  • Create global account structures.
  • Implement full tracking across paid media assets, feeding data into corporate reporting platforms.
  • Provide monthly and campaign analyses focusing on objectives and KPIs.
  • Deliver actionable insights for lead generation in collaboration with the digital marketing team.
Experience & Qualifications
  • 3+ years of experience in a similar role.
  • Relevant platform certifications (Google Ads, LinkedIn Certification, etc.).
  • Comprehensive understanding of Google Analytics or other relevant reporting tools.
  • High proficiency in paid media, tracking, and analytics platforms.
  • Strong commercial focus with knowledge of investment, forecasting, ROI/ROAS metrics.
  • Excellent communication and influencing skills, with the ability to work cross-functionally.
  • Highly organized with effective time management skills.
  • Demonstrates a belief in FCTG's philosophies and takes ownership for success and failures.
  • Degree qualification is essential.
Work Perks - What's in it for you:

FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It's also why we offer some great employee benefits and perks outside of the norm.

  • Enjoy the freedom and flexibility of a hybrid work structure that combines both remote and in-person work.
  • Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
  • Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it
  • Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
  • Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can't miss in our people or service.
  • Personal connections: We are a big business founded on personal relationships.
  • Diversity, Equity & Inclusion
  • Diversity Day: paid leave to observe holiday or cultural celebration of your choice
  • Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice)
  • DEI education
  • Commitment to fair practices such as regular equity assessments and inclusive recruitment protocols
  • A career, not a job: We offer genuine opportunities for people to grow and evolve
  • We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
  • Giving Back: Proud Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising
  • Employee giving program
  • Office Environmental Program
  • Many of our offices are Leadership in Energy and Environmental Design (LEED) Gold certified buildings
  • 1 Volunteer Day per Calendar Year
Benefits Include:
  • Generous paid time off policy
  • Travel perks/discounts
  • Health & Wellness Programs and Employee Financial Wellness Services
  • National/International Award Nights and Conferences
  • Group benefits including extended health care, dental and vision, gender affirming care, fertility care
  • Insurance including life, AD&D, critical illness, long term disability
  • Employee Assistance Program
  • RRSP/RPP with matching
  • Tuition Reimbursement Program
  • Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
  • Global career opportunities in a network of brands and businesses

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