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Senior Global Brand Strategist

1 week ago

Vancouver, British Columbia, Canada Arc'teryx Limited Full time
Job Responsibilities
  • Lead the development of the global GTM strategy, seasonal brand objectives and key product story briefs.
  • SUPPORT THE DEVELOPMENT OF THE GLOBAL BRAND OBJECTIVES AND STRATEGY AND ENSURE THEY ARE INTEGRATED ACROSS THE BUSINESS.
  • Owning the strategic focuses and roadmap across all activity categories with a specific focus on one category, Snow, Trail or Climb.
  • Influencing the direction of the brand within Ski/Snowboard, Trail and Climb across the organization, working in lockstep with design and product merchandising to drive growth within the category.