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Digital Marketing Specialist

2 months ago

Pickering, Ontario, Canada Search Engine People Inc. Full time

About Search Engine People Inc.

Search Engine People Inc. is a leading digital marketing agency with a strong reputation for delivering data-driven strategies that drive brand growth and sales. As a renowned agency, we excel in optimizing and scaling campaigns to deliver exceptional results for our clients.

Role Description

This is a full-time hybrid role for a Client Facing Marketing Specialist. The Specialist will be responsible for day-to-day tasks including marketing, keyword research, managing paid search campaigns, leveraging web analytics, and implementing digital marketing strategies.

Key Responsibilities

  • Develop and execute digital marketing strategies to drive business growth and sales
  • Conduct keyword research to optimize search engine rankings
  • Manage paid search campaigns to maximize ROI
  • Analyze web analytics to inform marketing decisions
  • Collaborate with cross-functional teams to achieve business objectives
  • Stay up-to-date with industry trends and best practices in digital marketing

Requirements

  • Marketing and digital marketing skills
  • Proficiency in keyword research
  • Experience in managing paid search campaigns
  • Strong understanding of web analytics
  • Excellent written and verbal communication skills
  • Ability to work independently and collaboratively
  • Certifications in Google AdWords, Hubspot, Bing, or Unbounce are a plus
  • Bachelor's degree in Marketing, Business, or related field