Programmatic Media Strategist

13 hours ago

Toronto, Ontario, Canada Klick Full time

Transforming the Advertising Landscape at Klick Health

We are seeking an experienced Programmatic Media Strategist to join our team at Klick Health.

About Us:

Klick Health is a leading independent healthcare agency that has been revolutionizing the advertising landscape since 1997. As a pioneer in the industry, we have built a reputation for delivering innovative and effective solutions to our clients.

Role Overview:

The successful candidate will play a crucial role in shaping and executing programmatic media strategies that drive client success and expand our programmatic offering. This individual will be responsible for overseeing projects from start to finish, managing a dynamic team, and ensuring quality client service, flawless campaign execution, and continuous team development.

Key Responsibilities:

  • Strategic Leadership: Develop and execute programmatic media strategies aligned with client goals, focusing on healthcare and pharmaceutical markets advertisers.
  • Campaign Oversight: Analyze performance, drive strategic optimizations, and maintain high standards in programmatic and display media operations across several clients.
  • Client Partnership: Act as the primary point of contact for client marketing teams and internal stakeholders, delivering programmatic media insights and recommendations that support client objectives and foster account growth.
  • Team Management: Mentor and manage a team of junior programmatic traders, enhancing their skill sets and ensuring a positive, collaborative team environment.
  • Innovation & Development: Identify new programmatic opportunities, develop a testing framework, and share insights on evolving best practices across the agency.
  • Operational Excellence: Implement efficient processes and quality control measures, aiming to streamline workflows and optimize resource use across campaigns.
  • Performance & Accountability: Lead by example, instilling a culture of high performance, accountability, and continuous improvement.

Requirements:

  • 7+ years in programmatic advertising, with 3+ years in client-facing roles.
  • Extensive knowledge of the DSP and SSP landscape.
  • Experience leveraging these platforms for precise audience targeting and segmentation.
  • Previous hands-on keyboard expertise in platforms such as The Trade Desk, Nexxen, Yahoo, and Google Ads.
  • Experience in executing and managing campaigns across channels such as CTV, OLV, Display, Rich Media, Audio, and more.
  • 3+ years managing hands-on keyboard teams, including recruitment, talent development, and performance management.
  • Strong operational understanding of key programmatic elements like brand safety, ad viewability, and fraud prevention.
  • Analytical, detail-oriented, and skilled in Excel, Word, and PowerPoint.
  • BA degree.
  • Strong Leadership and Communication Skills: Capable of motivating teams, presenting complex data insights to stakeholders, and fostering cross-departmental collaboration.
  • Strong Understanding of Emerging Trends and Technologies in Programmatic: Awareness of the latest trends (AI-driven targeting, cookieless capabilities).
  • Background in an agency or in-house programmatic team, demonstrating a comprehensive understanding of programmatic strategies and processes.

Preferred Experience:

  • Working with healthcare or pharmaceutical brands.
  • Managing large-scale campaigns in the US market.
  • Collaborating in multi-agency or remote resource settings.

We offer a competitive salary of $120,000 - $150,000 per year, depending on experience, plus benefits and opportunities for professional growth and development.

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