Global Marketing Strategist for Wear Parts Manufacturer

3 days ago


Edmonton, Alberta, Canada Black Cat Wear Parts Full time
Job Summary

We are seeking a seasoned Marketing Manager to join our team at Black Cat Wear Parts, a world-class wear parts manufacturing and distribution company based in Edmonton. As a key member of our sales and marketing team, you will be responsible for developing and implementing a comprehensive marketing strategy to drive business growth and enhance our brand presence.

About the Role

This is an exceptional opportunity to leverage your expertise in digital marketing, branding, and product promotion to make a significant impact on our organization. You will work closely with our sales team to develop targeted marketing campaigns, create engaging visual content, and analyze market trends to inform our business decisions.

Responsibilities
  • Develop and Execute Marketing Strategy: Create and implement a holistic marketing plan that aligns with our business objectives and drives revenue growth.
  • Brand Management: Develop and maintain our brand identity, including logos, color schemes, and tone of voice.
  • Content Creation: Produce high-quality visual content, such as images, videos, and infographics, to showcase our products and services.
  • Digital Marketing: Leverage social media, email marketing, and search engine optimization (SEO) to reach our target audience and drive website traffic.
  • Market Research: Conduct research to stay up-to-date on market trends, competitor activity, and customer needs.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • 5+ years of experience in marketing management, preferably in a B2B or industrial setting.
  • Strong skills in graphic design software, such as Adobe Creative Suite, and marketing tools like HubSpot and WordPress.
Compensation and Benefits

We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, plus benefits, including health insurance, retirement savings, and paid time off.



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