Performance Marketing Manager

2 weeks ago


Saskatchewan, Canada 7shifts Full time

At 7shifts, we're revolutionizing team management for the restaurant industry. As our Performance Marketing Manager, you'll drive demand and generate revenue through paid media campaigns across channels. Reporting to the Sr. Manager, Integrated Marketing, you'll manage a multi-million dollar budget, leveraging your expertise to optimize campaigns and attract qualified traffic.


Key responsibilities include:



  • Developing and implementing data-driven performance marketing plans to achieve strategic business objectives and KPIs set by Revenue Marketing
  • Overseeing the planning, execution, and optimization of digital marketing campaigns across paid search, display advertising, paid social, programmatic, and OOH channels
  • Preparing, monitoring, and analyzing campaign performance, providing insights and recommendations for continuous improvement
  • Managing and allocating the digital marketing budget effectively to maximize ROI
  • Collaborating with cross-functional teams, including Content, Design, Sales, Product, and external partners, to ensure cohesive and effective marketing efforts
  • Implementing and managing A/B testing and other optimization methodologies to continuously improve campaign performance
  • Utilizing and managing various digital marketing tools, such as Google Analytics 4, Google Ads Editor, Meta Ads, and LinkedIn Campaign Manager, to enhance campaign effectiveness and efficiency

Requirements:



  • 4+ years of experience in a Performance Marketing role, managing and executing digital acquisition channels in a B2B SaaS or agency environment
  • Hands-on experience building, managing, and optimizing paid media campaigns with $1m+ annual budgets
  • Familiarity with digital acquisition channels, including Google Ads, Bing Ads, Meta, LinkedIn, and Programmatic Display
  • Strong understanding of the software buying journey, with the ability to develop full-funnel media campaigns that drive awareness and lead to acquisition
  • Experience collaborating in a CRO/testing-focused environment, while ideating or supporting experiments
  • Strong analytical skills and the ability to use data to inform decision-making and strategy development
  • Excellent written and verbal communication skills, with the ability to create copy and work with brand and design teams to build memorable and relevant creatives
  • Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines

We offer a dynamic work environment, competitive benefits, and opportunities for growth and development. If you're a motivated and results-driven professional looking to make a meaningful impact, we encourage you to apply.



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