Digital Marketing Strategist

24 hours ago


Montreal, Quebec, Canada Compunnel Inc. Full time
Job Title

Digital Marketing Strategist

About Us

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world.

Our company is built on values that guide our business, from environmental initiatives to community investments. We help our employees grow their careers, make an impact, and drive real change through our collaborative team environment.

Job Description

We're seeking a results-driven Digital Marketing Strategist to join our Manulife Advice Marketing team. In this role, you will be responsible for developing and executing targeted omni-channel marketing campaigns to support our B2B Individual Insurance and Behavioral Insurance business in Canada.

You will lead cross-functional teams to ensure marketing projects are delivered within agreed-upon timelines, budget, and objectives. Your expertise in digital marketing, direct marketing, and funnel optimization will help drive business results, shareholder value, and customer loyalty.

We're looking for a visionary thinker who excels in rallying and inspiring teams to win, learn, and have fun. As a effective communicator, you will collaborate well with cross-functional partners and navigate matrix environments.

Key Responsibilities
  1. Develop and execute comprehensive marketing strategies to drive business growth and results.
  2. Lead cross-functional teams to deliver marketing projects within agreed-upon timelines, budget, and objectives.
  3. Analyze data to optimize marketing campaigns and improve return on investment (ROI).
  4. Collaborate with internal stakeholders to align marketing efforts with business objectives.
Requirements

To be successful in this role, you will need:

  • A minimum of 8 years of progressive marketing experience, with a strong background in digital, direct, and social marketing.
  • Bilingual skills, with the ability to communicate effectively in both English and French.
  • Strong understanding of what drives return on marketing investment and ability to leverage consumer insights into high-impact marketing activities.
  • Track record of driving marketing efficiency, success, and media & direct marketing optimization.
Estimated Salary

The estimated salary for this role is $85,000 - $110,000 per year, based on location and industry standards.



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