Digital Marketing Automation Strategist
7 days ago
Perkuto US offers a competitive salary package to attract top talent for the position of Digital Marketing Automation Strategist. The estimated annual salary is around $120,000-$150,000 depending on location and experience.
About Perkuto USWe are a leading provider of consulting services in marketing automation and process optimization. Our mission is to deliver exceptional service to our customers by combining the expertise of our professionals with the power of today's marketing technologies.
The RoleThe successful candidate will guide our clients through the creation and optimization of lead nurturing, lead scoring, and automated marketing programs to develop qualified sales leads and increase brand awareness. This role involves managing the marketing automation development phases, including requirements gathering, design/development, testing, configuration, and advanced administration.
Key Responsibilities- Work closely with clients to transform their marketing automation platform into a revenue driver using best practices in marketing automation, lead management, and revenue performance management.
- Collaborate with clients and internal experts to gather requirements, document solutions, translate business needs into technical execution, receive feedback, and present results.
- Develop innovative solutions by creating cutting-edge, effective, and efficient marketing programs.
- Hands-on development and execution of marketing campaigns, including campaign flow builds, email, landing page, and form creation, testing, media placement, tracking, etc.
- Drive and manage email processes, assets, segmentation, and list management for maximum revenue and profitability.
- Monitor, analyze, and report on campaign performance to maximize ROI and sales.
- Present solutions to clients and conduct training workshops.
- Minimum 3-5 years of digital marketing experience.
- Minimum 2 years of experience working with Marketo and CRM platforms (preferably Salesforce). Certifications are a strong asset.
- Expert knowledge of marketing technologies and industry best practices.
- Proven experience with interactive marketing techniques, including inbound/outbound marketing, demand generation (email, tradeshows, webinars, etc.).
- Solid understanding of the marketing/sales cycle.
- Experience working with business stakeholders in defining project requirements, including automations, KPIs, and success metrics.
- Excellent communication skills: written, verbal, and presentation.
- Ability to prioritize and manage multiple priorities, projects, and resources.
- Bilingual (French and English), an asset.
- Online portfolio, email templates, or other work samples demonstrating relevant marketing automation experience is desired.
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