Marketing Data Analyste

2 weeks ago

Toronto, Ontario, Canada TD Full time

Description du poste :

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L'analyste marketing réussi sera responsable de la conception, l'exécution et l'évaluation des performances des campagnes pour accroître les acquisitions, la rétention et le taux d'engagement au sein du portefeuille. Si vous êtes motivé par l'aide aux parties prenantes à comprendre les données, aimez lorsque les résultats des dernières campagnes directes sont disponibles sur la consommation, et continuez à vouloir challenger le statu quo pour améliorer les flux de travail - c'est le rôle pour vous.

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Objectifs de succès :

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  • Traitez les principaux objectifs commerciaux en expériences riches en informations pour faire progresser le retour sur investissement (ROI) des campagnes">
  • Assurez une exécution efficace (c'est-à-dire, création de liste)">
  • Fournissez un rapport post-campagne de haute valeur qui dérive des insights">
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Responsabilités :

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  • Concevez/exécutez/measurez des expériences marketing directes à impact élevé">
  • Améliorez constamment la conception et la livraison des campagnes en exploitant tous les outils analytiques/analytics disponibles">
  • Exécutez avec excellence">
  • Gérez votre pipeline de projet pour s'assurer que les délais convenus peuvent être respectés">
  • Fournissez des conseils analytiques proactifs aux parties prenantes clés, basés sur une compréhension approfondie des entreprises, pour comprendre et améliorer le ROI des campagnes">
  • Maintenez une culture de gestion des risques et de contrôle, soutenue par des processus efficaces et une infrastructure solide">
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Compétences requises :

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  • Familiarité avec les principes de marketing direct (modèles prédictifs, conception d'expériences, tests A/B, calculs de taille d'échantillon, mesures de performance nettes, etc.)">
  • Perspicacité technique et attention aux détails">
  • Connaissances sur la manière dont les campagnes sont créées en utilisant les données client internes dans les magasins de données à travers l'utilisation d'outils tels que Python, Pyspark, SQL">
  • Une vision de projet pour aider à livrer à temps selon les spécifications">
  • Soyez quelqu'un que les gens aiment travailler avec">
  • Décideur pragmatique alliant une combinaison d’intelligence, d’expérience et de sagesse">
  • Mindset profitant">
  • Passion pour l’analyse des campagnes">
  • Expérience avec les méthodologies Agile et zeste pour l’esprit Agile">
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Diplômes et expériences requises :

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  • 5 ans + d'expérience pertinente dans un rôle de marketing direct, conseil, analyse ou agence dans les services financiers / télécommunications (ou autres industries de marketing direct à haut volume)">
  • Expérience de la conception de campagnes de marketing direct réussies">
  • Expérience significative avec UNICA Campaign et Salesforce Marketing Cloud : atout">
  • Connaissance de Python, Pyspark, SQL ; connaissances de bases de données et structures de données ; Connaissances des fournisseurs et formats de fichiers">
  • Diplôme en commerce, sciences, statistiques, génie ou autre discipline quantitative">
  • Historique de livraison de initiatives réussies à temps et à budget">
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Nos valeurs :

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Lorsque vous rejoignez notre équipe, vous rejoignez une communauté engagée à offrir à nos clients une expérience incroyable, en travaillant ensemble pour enrichir leur vie quotidienne. Notre équipe compte plus de 95 000 collègues passionnés par notre mission et nos valeurs.

Nous sommes guidés par notre vision d'être une meilleure banque et notre objectif d'enrichir la vie de nos clients, de nos collectivités et de nos collègues.

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Rémunération :

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Nous offrons un salaire compétitif basé sur vos qualifications et expérience, ainsi qu'une gamme complète d'avantages sociaux, y compris des avantages de santé, des régimes d'épargne et de retraite, des congés payés, des avantages bancaires et des rabais. Le salaire estimé est de $76 800 - $115 200 CAD, sujette à ajustement en fonction de votre niveau de qualification et de votre expérience.

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Processus d'embauche :

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Si vous êtes intéressé(e) par cette opportunité, veuillez nous envoyer votre CV et une lettre de motivation. Nous contactons les candidats sélectionnés pour planifier une entrevue. Nous essayons de communiquer avec tous les candidats pour leur faire part de notre décision.

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Accèsibilité :

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Nous avons l'obligation morale de prendre en compte toutes les demandes de mesure d'adaptation nécessaires pour vous permettre de participer pleinement au processus d'entrevue.

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