Head of Marketing

2 months ago

Calgary, Alberta, Canada Collage HR Full time
About Aimsio

Aimsio is a leading field operational management platform designed for heavy industries. Our customers across North America have processed over $7 billion on the platform, managing over 25,000 crew workers through Aimsio.

About the Role

The Head of Marketing at Aimsio reports directly to our CEO and is an integral member of the leadership team. This role is responsible for crafting and executing comprehensive marketing strategies to enhance brand awareness, boost customer engagement, and drive revenue growth.

As a key member of the leadership team, you will work closely with our co-founders and other senior leaders to develop and implement marketing strategies that align with the company's growth goals. You will be responsible for leading a team of marketing professionals and managing the marketing budget to ensure efficient allocation of resources.

The ideal candidate will have a proven track record of driving and scaling pipeline generation in fast-paced environments. You will have hands-on experience with digital channels such as Google Ads, LinkedIn Ads, SEO, SEM, and Display. You will also have excellent analytical skills with the ability to translate data into actionable insights.

Key Responsibilities
  • Formulate and execute comprehensive marketing strategies aligned with the company's growth goals.
  • Identify market trends, customer insights, and competitive landscape to inform strategic decisions.
  • Develop and implement effective lead generation strategies to drive qualified leads to the sales team.
  • Work closely with the sales team to ensure marketing efforts are aligned with sales objectives and strategies.
  • Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • Proven experience in a senior marketing leadership role, preferably in a fast-growing B2B environment.
  • Strong understanding of digital marketing, lead generation, and brand management.
  • Hands-on experience with digital channels such as Google Ads, LinkedIn Ads, SEO, SEM, and Display.
  • Excellent analytical skills with the ability to translate data into actionable insights.
What We Offer

We offer a competitive base salary and our full health and wellness benefits plan. Our employee benefits include full health and dental; a wellness account; paid sick, WeWork Credits, vacation, and flex days; and a RRSP/TFSA Group Savings plan.

Location

Aimsio is Remote First, which means we're flexible about where you live. However, we can currently only consider candidates who are legally able to work for us in Canada. Our 'home cities' are Calgary, Toronto, and Vancouver, so if you live elsewhere, at the very least you should expect occasional flights to our home cities in the future for team-building events.

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