Head of Growth and Demand Generation

2 weeks ago

Calgary, Alberta, Canada Aimsio Full time

About Aimsio
Aimsio is a leading field operational management platform designed for heavy industries, boasting over $7 billion in processed transactions and 25,000 crew workers managed through the platform.
About the Role: As the Head of Marketing at Aimsio, you will report directly to the CEO and be an integral member of the leadership team. This position involves crafting and executing comprehensive marketing strategies to enhance brand awareness, boost customer engagement, and drive revenue growth. From conceptualization to implementation, the Head of Marketing will bring creative vision, establish operational frameworks, and ensure the success of all marketing initiatives across the department.
Working closely with our co-founders, you will learn from some of the most talented individuals in the industry. Headquartered in Calgary and operating as a remote-first company, Aimsio's mission is to empower hardworking people to build the future through operational excellence.
We value practical, motivated individuals who pay attention to detail while keeping an eye on the overall goal. We're seeking someone driven to achieve results and who sees obstacles as opportunities for creative solutions. As a self-starter with strong organizational skills and discipline, you'll thrive in this role. Most importantly, you will take pride in your work and be inspired by your role in advancing the construction and energy industries.

Key Responsibilities:

  1. Strategic Growth Initiatives:
    • Develop and execute comprehensive marketing strategies aligned with Aimsio's growth goals.
    • Identify market trends, customer insights, and competitive landscape to inform strategic decisions.
    • Employ an experimental mindset and regularly run tests.
  2. Brand Development and Management:
    • Oversee the implementation of the company's brand strategy, ensuring consistent messaging across all channels.
    • Maintain and enhance the company's brand equity through innovative and cohesive branding efforts.
  3. Lead Generation and Pipeline Management:
    • Develop and implement effective lead generation strategies to drive qualified leads to the sales team.
    • Utilize various channels, including digital marketing, content marketing, and events, to generate high-quality leads.
  4. Sales Collaboration and Support:
    • Work closely with the sales team to ensure marketing efforts are aligned with sales objectives and strategies.
    • Support sales initiatives with targeted campaigns and collateral to enhance sales effectiveness.
  5. Product Positioning and Messaging:
    • Develop and articulate product positioning, value propositions, and messaging that resonate with target audiences.
    • Ensure clear and compelling communication of product benefits to drive customer engagement and adoption.
  6. Marketing Performance Analysis and Reporting:
    • Track, analyze, and report on marketing performance metrics to assess the effectiveness of marketing initiatives.
    • Utilize data-driven insights to refine strategies and improve overall marketing ROI.
  7. Team Leadership and Development:
    • Lead, mentor, and develop the marketing team, fostering a collaborative and innovative environment.
    • Promote professional growth and ensure the team is equipped with the skills and tools needed for success.
  8. Marketing Budget Management:
    • Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
    • Oversee financial planning and expenditure tracking to stay within budgetary constraints.
  9. Content Creation and Management:
    • Write and oversee the creation of compelling content for various channels, including the website, ads, emails, and more.
    • Ensure all content is aligned with the brand voice and marketing objectives.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • 7+ years of experience in developing and directing growth/demand generation marketing initiatives.
  • Proven experience in a senior marketing leadership role, preferably in a fast-growing B2B environment.
  • Strong understanding of digital marketing, lead generation, and brand management.
  • Hands-on experience in digital channels such as Google Ads, LinkedIn Ads, SEO, SEM, and Display.
  • Proven track record of driving and scaling pipeline generation in fast-paced environments.
  • Hands-on experience with email marketing both acquisition and lifecycle.
  • Excellent analytical skills with the ability to translate data into actionable insights.
  • Exceptional communication and interpersonal skills.
  • Exceptional leadership capabilities, focusing on team development, scalability, and achieving organizational goals.
  • Demonstrated success supporting BDR and Sales functions.
  • Proficiency in marketing automation tools and Hubspot.

Salary range of $120,000 CAD - $150,000 CAD for this position is dependent on skillset and experience.
Location: Aimsio is Remote First, with a focus on flexibility and work-life balance. We can consider candidates who are legally able to work for us in Canada, with our 'home cities' being Calgary, Toronto, and Vancouver.

Benefits:
You will receive a competitive base salary, our full health and wellness benefits plan, and a range of perks, including full health and dental, a wellness account, paid sick, WeWork Credits, vacation, and flex days, and a RRSP/TFSA Group Savings plan.

Equal Opportunity Employer:
At Aimsio, we take pride in fostering a diverse and inclusive workplace where all individuals are valued for their unique perspectives and talents. As an equal employer, we are committed to providing equal opportunities and maintaining an environment free from discrimination or bias.

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