Head of Global Product Marketing Strategist

1 week ago

Calgary, Alberta, Canada Benevity Full time
Meet Benevity

Benevity is a leading provider of corporate purpose software, helping the world's coolest companies and their employees make a positive impact on the issues they care about. Our technology enables giving, volunteering, grantmaking, employee resource groups, and micro-actions, empowering businesses to build better cultures and use their power for good.

We're a B Corporation, committed to purpose as much as profits. Our team is spread across the globe, with offices in Canada, Spain, Switzerland, the United Kingdom, the United States, and more.

Join Our Mission

We're on a mission to infuse a culture of goodness in the world. As a key member of our Marketing Team, you'll play a strategic role in driving our innovation and advancing the corporate purpose software category.

We're seeking a talented and passionate product marketing leader to help us shape the future of our industry. As the Head of Global Product Marketing, you'll lead our product marketing, channel, partner marketing, customer advocacy, pricing, and packaging functions. Your team will support commercial readiness, helping define sales plays, markets, and segments for our products, and collaborate cross-functionally on strategies and programs that achieve our revenue and market growth goals.

Key Responsibilities
  • Develop and execute product go-to-market strategies and launches, working closely with our Product, Marketing, Sales Enablement, Sales, and Client Success teams.
  • Create new opportunities for monetization from products and services, build the right messaging, positioning, support packaging, and pricing, and work closely with cross-functional teams to take these to market effectively.
  • Lead marketing strategy to improve conversion rates for Account Executives and channel/partner marketing initiatives.
  • Refine and establish pricing and packaging strategies for all existing and new products, including new product launches, promotions, and deal desk approvals.
  • Develop, implement, and evaluate a cohesive positioning and messaging for the delivery of Benevity's innovation and business growth strategy.
  • Direct integrated programs and campaigns to generate sales pipeline for the business based on defined ideal customer profiles and their buyer journeys.
  • Function as a strategic voice of the product, providing competitive, product, market, and branding knowledge for the marketing organization.
  • Develop a high degree of market intimacy to help the organization anticipate trends and deliver engaging content.
  • Work with Sales Enablement to ensure the development of effective product- and solutions-related training materials for Benevity-ites and clients.
  • Create excitement and pride among internal teams on new product-related developments and launches.
  • Lead and develop a talented team of product marketers, creating a culture of excellence, focus, and excitement around our products.
  • Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure the team's impact and manage its priorities and productivity.
  • Identify market and growth opportunities through market analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to generate and share insights about our target audience's needs, priorities, and challenges.
Requirements
  • 12-15 years of related product marketing and/or product management experience in B2B SaaS solutions, with at least 5 years of experience leading teams.
  • Experience working with B2B companies transforming to enterprise SaaS.
  • Ability to execute strategies, programs, and projects cross-functionally, on-time, and effectively.
  • Proven experience working at the global level to capitalize international markets and nurture markets at different levels of maturity.
  • Demonstrated success in leading a portfolio of product marketers in a high-growth environment.
  • Demonstrated success launching differentiated products, solutions, and services in the B2B space.
  • Proven experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth.
  • Experience with new product introduction by market and different geographies.
  • Strategic planning, execution, and measurement skills.
  • Great collaboration skills and ability to influence cross-functionally with or without authority.
  • Excellent communication skills with audiences that vary across C-level executives, analysts, client champions, prospects, and throughout the Benevity organization.
  • Driven to understand and solve client needs with the ability to distill information into insights and effectively articulate concepts and align the organization to address them.
  • Results orientation and resourcefulness.
  • Organization skills, independent thinking, and flexibility.
  • Analyst relations experience is an asset.

If the idea of working on tech that helps people do good in the world excites you, and you're looking for a career where you're valued for who you are and challenged to see who you can become, it's time to join Benevity. We're so excited to meet you.


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