Digital Marketing Strategist
2 days ago
Pace Creative Group seeks a talented Digital Marketing Specialist to join our team. As a Digital Marketing Specialist at Pace Creative Group, you will play a crucial role in coordinating, delivering, and monitoring strategic digital marketing campaigns for diverse client accounts and campaigns.
Job SummaryWe are looking for a highly motivated and experienced Digital Marketing Specialist to oversee multiple client accounts and campaigns, including Google Ads campaigns, and Facebook/Instagram Ads campaigns, to ensure that these campaigns and projects hit their targets.
Key Responsibilities- Manage several client Google and Meta Ads accounts with a focus on delivering excellent client service, hitting key performance indicators, and communicating relevant results.
- Manage monthly client budgets and ensure that accounts are not under or overspent.
- Manage account access and set up for new client accounts, and set up and manage tracking with both Meta Pixels and Google Ads/GA4 Analytics.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Review monthly marketing reports to ensure accuracy and create executive summaries for clients, and recommendations for optimization.
- Support the creation of report templates that present relevant data to clients in ways that are accessible.
- Communicate with clients around key performance indicators.
- Set up reporting dashboards and monitor performance.
- Have a digital marketing degree or relevant digital marketing experience.
- Have 3 to 5 years of experience working in a fast-paced communications, marketing and/or professional services environment, or equivalent, undertaking strategic and tactical responsibilities.
- Have knowledge of CRM integration (i.e., Salesforce Eloqua, Marketo, Pardot, HubSpot, MailChimp).
- Be fluent with digital media conversion, including online advertising and social media.
- Have a very strong command of both written and spoken English.
- Estimated salary: $80,000 - $120,000 per year.
- Overtime is an exception, not the rule.
- We offer medical and dental benefits.
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