Digital Marketing Strategist

2 weeks ago


Vancouver, British Columbia, Canada SiteMax Systems Inc. Full time
About the Role
As a Digital Marketing Strategist at SiteMax Systems Inc., you will play a pivotal role in driving pipeline growth and revenue through demand generation efforts. With a strong focus on multi-channel marketing campaigns, you will be responsible for developing and executing strategies that drive results.

About the Company
SiteMax Systems Inc. is a cutting-edge construction management SaaS company based in Vancouver. We are dedicated to providing innovative solutions to the construction industry, and we are seeking a talented marketer to join our team.

Key Responsibilities
* Develop and execute multi-channel marketing campaigns across various channels, including email, social media, content marketing, PPC, SEO, and events.
* Collaborate with the sales team to ensure alignment on target accounts, messaging, and lead follow-up.
* Utilize marketing automation tools to build and optimize lead nurturing workflows.
* Analyze and report on campaign performance, making data-driven decisions to optimize results.
* Manage the demand generation budget and allocate resources effectively to maximize ROI.

Requirements
* Bachelor's degree in Marketing, Business, Communications, or a related field.
* ~3-5 years of experience in demand generation, digital marketing, or a similar role.
* Proven experience with marketing automation platforms (e.g. Marketo, HubSpot, Pardot) and CRM systems (e.g. Salesforce).
* Ability to work collaboratively across teams and manage multiple projects simultaneously.
* Experience with ABM (Account-Based Marketing) strategies and tools is a plus.

What We Offer
* A competitive salary of $80,000 - $120,000 per year.
* A dynamic and collaborative work environment.
* Opportunities for professional growth and development.
* A comprehensive benefits package, including health, dental, and vision insurance, as well as a generous retirement plan.

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