Digital Transformation Marketing Strategist

1 week ago


Vancouver, British Columbia, Canada 2nd MD Full time

We are seeking a highly skilled Digital Transformation Marketing Strategist to join our team at Accolade. As a key member of our Lifecycle Marketing department, you will be responsible for developing and executing lifecycle marketing strategies to drive member awareness and engagement with our services.

The ideal candidate will have a proven track record of managing Direct to Consumer (D2C) Lifecycle Marketing strategy and execution, with a strong focus on data-driven decision making. They will be able to leverage email, SMS, and push notifications to bring in new customer engagement, improve customer retention, and upsell/cross-sell to expand revenue growth.

In this role, you will work closely with the Creative & Design, Product, Engineering, and Clinical teams to drive strategic vision and growth plans. You will also develop reporting on campaign effectiveness and performance to plan, providing data-driven analysis of initiatives to guide future optimizations of all elements of our lifecycle programs.

Key qualifications include 7+ years of experience in D2C Lifecycle Marketing strategy and execution, with expertise in leveraging email to drive business results. Additionally, you should have a passion for data and hands-on experience with reporting, A/B testing, and forecasting results. Experience with tools like Tableau or Looker is a plus, but not required.

The salary for this position is estimated to be between $120,000 - $125,000 annually CAD, based on the level of experience, skills, and qualifications the candidate brings to the role. This is a hybrid role working from our Vancouver, BC office, requiring 2-3 days of in-office work per week.



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