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Digital Marketing Director

2 months ago


Laval, Quebec, Canada Linen Chest Full time

About Linen Chest

Linen Chest is a family-owned Canadian company in the Home Fashion category, with its headquarters in Montreal, QC and 38 Brick & Mortar stores.

Job Description

We are seeking a highly analytical Digital Marketing Director to lead our digital marketing strategy and drive success online.

Responsibilities

  • Collaborate closely with the leadership team to execute key Digital Marketing campaigns, including working with the UX & Brand Director
  • Work with SEO teams on content strategy and production
  • Collaborate with SEM teams and agencies to develop growth strategies
  • Enhance and develop our Social Media paid strategy
  • Identify growth opportunities and execute annual action plans
  • Drive and report on the performance of all digital campaigns, including Email, Acquisition and Retention, SMS, SEM, SEO, Site Search, CDP, AB Testing, and Personalization.
  • Work with various teams to enhance overall marketing and sales strategies, including Acquisition/Retention, increasing order frequency, $ per basket, and Drop Ship products.
  • Stay updated on new trends to better understand customer expectations

Qualifications

Required Skills

  • 5+ years of experience in a similar role, managing a team of 10 or more
  • Strong understanding of various digital marketing channels and tactics, including SEO, SEM, Social Media, Email Marketing, CRM, Personalization, CDP, Marketplace, and Site Search.
  • Strong teamwork and collaboration skills to develop individuals and the company
  • Excellent oral and written communication skills, especially with upper management
  • Strong organizational skills
  • Proficiency in Google and Bing Ad Platforms
  • Proficiency in Facebook/Instagram social platforms
  • Familiarity with affiliate and 3rd party platforms and partners
  • Experience with project management tools for organizing responsibilities
  • Keen eye for graphic design
  • Self-motivated to drive improvements and influence others
  • Fully bilingual in English and French