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Product Marketing Director
2 months ago
We are seeking a seasoned Product Marketing Director to join our team at Smart, Savvy + Associates. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies that drive business growth and revenue.
Key Responsibilities:
- Develop and execute product go-to-market plans that achieve business goals related to our company's products and solutions.
- Work closely with product and marketing teams to build and execute product marketing plans that drive revenue growth.
- Create new opportunities for monetization from products and services, building the right messaging, positioning, support packaging, and pricing.
- Refine and establish pricing and packaging strategies for all existing and new products, including new product launches, promotions, and deal desk approvals.
- Ensure deep integration on GTM with various teams to ensure all steps in the process are aligned.
- Map the positioning and messaging to a content strategy aligned to the sales process to achieve higher conversion throughout the funnel.
- Work with the product team to provide input, market insight, and support for communicating the value created via the product roadmap and vision.
- Speak with clients and sales team members to refine messaging, positioning, and enablement tools.
- Ensure the development of effective product- and solutions-related training materials for staff and clients.
- Lead a talented team of product marketers, creating a culture of excellence, focus, and excitement around products.
- Improve operations by establishing clear objectives and key results aligned to business goals, tracking performance and deliverables to measure the team's impact and manage its priorities and productivity.
- Understand the market through market analysis, input from customer-facing teams, client segmentation, and competitive intelligence to generate and share insights about the target audience's needs, priorities, and challenges.
About You
- 10+ years of related product marketing and/or product management experience in B2B SaaS solutions.
- 5+ years of experience leading teams and working with stakeholders across the business.
- Experience working with enterprise SaaS programs.
- Able to execute strategies, programs, and projects cross-functionally, on-time, and effectively.
- Proven experience working at the global level to capitalize international markets and nurture markets at different levels of maturity.
- Demonstrated success in leading a portfolio of product marketers in a high-growth environment.
- Demonstrated success launching differentiated products, solutions, and services within B2B environments.
- Proven experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth.
- Experience with new product introduction by market and different geographies.
- Strategic planning, execution, and measurement skills.
- Great collaboration skills and ability to influence cross-functionally with or without authority.
- Excellent communication skills across various audiences.
- Organization skills, independent thinking, flexibility.
- Analyst relations experience is an asset.
