Content Marketing Strategist

2 weeks ago

Vancouver, British Columbia, Canada Procurify Full time

About the Role

Procurify is seeking a highly skilled Content Marketing Manager to join our team and play a key role in developing and executing our content marketing strategy. As a Content Marketing Manager, you will be responsible for creating and implementing a content marketing plan that drives engagement, conversion, and retention across the user lifecycle.

Key Responsibilities

  • Develop and execute a content marketing strategy that aligns with Procurify's business objectives and resonates with our target audience.
  • Create high-quality, engaging content that speaks to the needs and pain points of our customers, including blog posts, case studies, whitepapers, and other types of content.
  • Manage and maintain Procurify's editorial calendar, ensuring that content is published on a regular basis and meets the company's quality standards.
  • Collaborate with cross-functional teams, including sales, marketing, and product, to ensure that content is aligned with business objectives and resonates with our target audience.
  • Monitor and analyze content performance using marketing analytics and KPIs, making data-driven decisions to optimize content strategy and improve results.
  • Stay up-to-date with industry trends and best practices in content marketing, applying this knowledge to continuously improve Procurify's content marketing strategy and tactics.

Requirements

  • 5+ years of experience in content marketing, preferably in a SaaS or B2B company.
  • Strong understanding of content marketing principles, including content strategy, content creation, and content distribution.
  • Excellent written and verbal communication skills, with the ability to create high-quality content that resonates with our target audience.
  • Proven track record of success in content marketing, with a strong portfolio of content that has driven engagement, conversion, and retention.
  • Ability to work independently and collaboratively as part of a team, with a strong focus on delivering results and meeting deadlines.

What We Offer

  • A competitive salary range of $72,000 - $108,000, depending on experience.
  • A comprehensive benefits package, including health, vision, and dental insurance, as well as a 401(k) matching program.
  • The opportunity to work with a talented and dedicated team of professionals who are passionate about content marketing and making a difference in the industry.
  • A dynamic and supportive work environment that encourages creativity, innovation, and continuous learning.

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