Content Marketing Strategist
3 weeks ago
The Invictus Games Vancouver Whistler 2025 is seeking a highly skilled Content Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive content marketing strategy that aligns with our overall marketing and communications plan.
Key Responsibilities- Develop and implement a content marketing strategy that resonates with diverse stakeholders, including competitors, veterans, and service members, families, sponsors, and the general public.
- Oversee the end-to-end social media management process, from strategy development to content planning and performance measurement.
- Craft compelling narratives through the production of high-quality, engaging, and relevant content across various channels, including social media, blogs, newsletters, videos, and more.
- Plan and develop a content calendar that promotes our storytelling efforts and aligns with brand guidelines.
- Develop and execute social media campaigns to increase brand awareness and drive engagement, audience growth, and directly contribute to marketing KPIs.
- Monitor social media trends and conversations to inform content strategy and drive community engagement.
- Collaborate with internal teams, external agencies, freelance contributors, brand ambassadors, and volunteers to generate a wide range of content.
- Work closely with internal teams to understand their content needs and align with organizational goals.
- Coordinate with partners and sponsors to amplify content reach and impact.
- Research and gather information from various sources to curate content that supports the IG25's initiatives, highlights success stories, and raises awareness.
- Track and analyze content performance metrics, including reach, engagement, and conversion rates, using analytics tools.
- Post-secondary degree or diploma in communications, marketing, graphic design, videography, photography, journalism, or a related field.
- Strong writing, editing, and storytelling skills with a keen eye for detail.
- Excellent design, editing, and proofreading skills with a keen eye for detail.
- Creative thinker with a proactive approach to problem-solving and innovation.
- Proficiency in content management systems (CMS), social media platforms, and analytics tools.
- Proven experience with SEO keyword research and content optimization.
- 5 years of experience in content creation for social media channels, websites, newsletters, digital marketing, and other communications channels.
- Ability to take concepts and ideas and create visual representations across all mediums.
- Ability to collaborate with various stakeholders to drive mutual success for Invictus Games and respective sponsors/brands.
- Experience working with design, photo, and video editing platforms.
- Familiarity with content management platforms.
- Experience in analyzing content performance using analytics tools and driving actionable insights.
- A team-first work ethic, thriving in a fast-paced environment, and managing multiple projects simultaneously with competing deadlines and effectively managing a diverse group of stakeholders.
- Proficiency in a MS Office 365 environment.
- Knowledge of the Invictus Games adaptive sports and the military community.
- Experience working in the sports, non-profit, or events industry is an asset.
- Fluency (written & verbal) in French is an asset.
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