Content Marketing Strategist

3 weeks ago


Vancouver, British Columbia, Canada Social Nature Full time
Content Marketing Strategist

We are seeking a highly skilled Content Marketing Strategist to join our team at Social Nature. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content marketing strategy that drives engagement, leads, and sales for our B2B brand.

Key Responsibilities:
  • Develop and implement a content marketing strategy that aligns with our business goals and objectives.
  • Create high-quality, engaging content across various digital channels, including email, LinkedIn, webinars, and blog posts.
  • Collaborate with internal stakeholders and external contractors to produce high-quality content that resonates with our target audience.
  • Support the demand generation strategy by writing copy and creating content that drives leads and sales.
  • Research and analyze industry trends, customer needs, and market insights to inform content creation and strategy.
  • Develop and maintain a content calendar that ensures consistent and timely content publication.
  • Measure and report on content performance using analytics tools and provide insights for future content optimization.
Requirements:
  • 3-5 years of experience in content marketing, with a focus on B2B marketing.
  • Excellent copywriting and copy editing skills, with a strong background in B2B email marketing.
  • Experience creating content for various digital channels, including email, LinkedIn, website, webinar landing pages, and ad copy.
  • Experience in content strategy and execution across the entire B2B customer journey.
  • Naturally curious and independent self-starter with a collaborative spirit.
  • High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
What We Offer:
  • Comprehensive health and wellness benefits, including a wellness spending account.
  • 30 PTO days per year, including 15 annual vacation days, 3 personal days, and 12 designated company holidays.
  • Flex week between December 24-31 to recharge for the new year.
  • Team events and opportunities for connection and collaboration.
  • A chance to make a difference with your work and contribute to building a more sustainable future.

We are an equal opportunity employer and stand for fair representation. We believe that unchecked biases disproportionately impact marginalized communities, including BIPOC, indigenous people, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage the inclusion of people with these identities or other marginalized communities because we believe that without you, we are all less.



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