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CRM Manager
2 months ago
Four Seasons Hotels and Resorts is a global luxury hotel management company with a commitment to delivering exceptional guest experiences. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart.
About the RoleWe are seeking a highly skilled CRM Manager to join our Global Commercial Organization. This is an exciting opportunity to shape the CRM strategy and drive a single view of the customer.
Key Responsibilities- Develop a CRM strategy to enable personalization through better analytics, guest targeting, recognition, and omnichannel experiences.
- Identify and vet potential vendors to fill gaps in the MarTech stack.
- Outline expected costs and potential benefits of implementing the CRM strategy.
- Lead CRM strategy implementation projects and partner with the Insights team on guest segmentation and target guest growth.
- Own targeting and activation support across the organization, including identifying key insights to drive incremental sales and outlining how data will be turned into actionable information.
- Manage the marketable database, including defining key metrics to track, monitoring, and managing the health of the database, and ensuring privacy and security compliance.
- University or college degree in Business or Marketing.
- A minimum of 6+ years' experience working within a CRM role.
- Proven track record in CRM strategy, customer experience, omni-channel marketing, and consumer insight.
- Previous project management experience and experience leading a team of direct reports and cross-functional stakeholders.
- Strong communications and interpersonal skills, with the ability to identify use cases and requirements for MarTech solutions.
Four Seasons is committed to providing a world-class employee experience and company culture. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
This role will be a Hybrid working model, requiring 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario.
