Marketing Analytics Lead for Live-Action Gaming

2 weeks ago


Winnipeg, Manitoba, Canada Activate Games Full time
Unlock Business Potential with Data-Driven Marketing

In this key role at Activate Games, you will lead our marketing analytics function, driving business growth through data insights.
Achieve Success by Transforming Complex Data into Actionable Insights:
  • Collaborate closely with marketing leadership to inform strategic decisions.
  • Develop and maintain comprehensive reporting frameworks that drive business outcomes.
  • Analyze complex data sets to provide actionable recommendations, guiding marketing campaigns and segmentations.
  • Create and oversee key performance indicators (KPIs) to measure success.
  • Maintain strong relationships with third-party vendors, ensuring seamless data integration.
  • Cross-functional collaboration is essential in this role, working closely with various teams to achieve shared goals.

Requirements and Qualifications:
  • Bachelor's degree in a relevant field such as Business, Marketing, or Computer Science.
  • Minimum 5+ years of experience in marketing analytics roles, with a proven track record of delivering results.
  • 'Expert level SQL skills and experience working with data tools are required.
  • Possess excellent communication skills, with the ability to distill complex concepts into actionable messages.
  • Meet tight deadlines while maintaining exceptional execution quality.
  • A casual work environment with on-site parking is available.

Estimated Salary: $120,000 - $150,000 per year
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