Marketing Campaign Manager

1 week ago

Halifax, Nova Scotia, Canada Captura Hall Full time

At Captura Hall, we're seeking an experienced Marketing Campaign Manager to spearhead our advertising efforts. As a key member of our team, you'll be responsible for planning, executing, and tracking the performance of our marketing campaigns.

We offer a competitive salary of $53,500 per year, based on experience. In addition to your base pay, you'll also enjoy comprehensive health and dental insurance, paid time off, professional development opportunities, and a flexible schedule to support work-life balance.

About the Role

The ideal candidate will have a proven track record in managing multiple campaigns simultaneously, with excellent organizational skills and attention to detail. You'll collaborate closely with our creative and marketing teams to develop engaging ad content and materials, monitor campaign performance, and provide regular reports with insights and recommendations.

Responsibilities:

  • Campaign Planning and Execution: Develop and execute comprehensive marketing campaigns from start to finish, ensuring timely delivery and optimal results.
  • Team Collaboration: Work closely with our creative and marketing teams to conceptualize and produce innovative ad content and materials.
  • Performance Tracking and Reporting: Monitor campaign performance, analyze data, and provide actionable insights and recommendations to optimize future campaigns.
  • Budget Management: Manage campaign budgets, track expenses, and ensure alignment with financial goals.
  • Target Audience Research: Conduct thorough research to understand our target audience, identifying areas for optimization and maximizing campaign reach.
  • Client and Vendor Relations: Foster strong relationships with clients and vendors to ensure seamless project operations.
  • Calendar and Scheduling: Maintain accurate advertising calendars and schedules to ensure timely execution and minimal downtime.

Qualifications and Skills

To excel in this role, you'll need:

  • Excellent Communication Skills: Strong verbal and written communication abilities to effectively collaborate with internal teams and external partners.
  • Project Management Expertise: Proven ability to manage multiple projects simultaneously, prioritizing tasks, and meeting deadlines.
  • Analytical Skills: Ability to interpret data, identify trends, and make informed decisions to optimize campaign performance.
  • Creativity: A creative mindset to develop innovative ideas and compelling ad content that resonates with our target audience.
  • Attention to Detail: Strong focus on accuracy and thoroughness in all aspects of campaign management.
  • Technical Skills: Proficiency in marketing software, Google Ads, social media platforms, and Microsoft Office Suite.

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