Content Marketing Strategist

2 weeks ago


Vancouver, British Columbia, Canada Invictus Games Vancouver Whistler 2025 Full time
About the Role

The Content Marketing Strategist at Invictus Games Vancouver Whistler 2025 will be responsible for developing and implementing a comprehensive content marketing strategy that aligns with the organization's overall marketing and communications plan. This role will focus on creating high-quality, engaging, and impactful content across various communications platforms, including social media, blogs, newsletters, and more.

Key Responsibilities
  • Develop and implement a content marketing strategy that resonates with diverse stakeholders, including competitors, veterans, and service members, families, sponsors, and the general public.
  • Oversee the end-to-end social media management process, from strategy development to content planning and performance measurement.
  • Create compelling narratives through the production of high-quality, engaging, and relevant content across various channels.
  • Plan and develop a content calendar that promotes storytelling efforts and maintains the integrity of the Invictus Games 2025 brand.
  • Develop and execute social media campaigns to increase brand awareness and drive engagement, audience growth, and directly contribute to marketing KPIs.
  • Monitor social media trends and conversations to inform content strategy and drive community engagement.
  • Collaborate with internal teams, external agencies, freelance contributors, brand ambassadors, and volunteers to generate a wide range of content.
  • Work closely with internal teams to understand their content needs and align with organizational goals.
  • Coordinate with partners, sponsors, and other stakeholders to amplify content reach and impact.
  • Research and gather information from various sources to curate content that supports the IG25's initiatives, highlights success stories, and raises awareness.
  • Track and analyze content performance metrics, including reach, engagement, and conversion rates, using analytics tools.
Qualifications and Skills
  • Post-secondary degree or diploma in communications, marketing, graphic design, videography, photography, journalism, or a related field.
  • Strong writing, editing, and storytelling skills with a keen eye for detail.
  • Excellent design, editing, and proofreading skills with a keen eye for detail.
  • Creative thinker with a proactive approach to problem-solving and innovation.
  • Proficiency in content management systems (CMS), social media platforms, and analytics tools.
  • Proven experience with SEO keyword research and content optimization.
  • 5 years of experience in content creation for social media channels, websites, newsletters, digital marketing, and other communications channels.
  • Ability to take concepts and ideas and create visual representations across all mediums.
  • Ability to collaborate with various stakeholders to drive mutual success for Invictus Games and respective sponsors/brands.
  • Experience working with design, photo, and video editing platforms.
  • Familiarity with content management platforms.
  • Experience in analyzing content performance using analytics tools and driving actionable insights.
  • A team-first work ethic, thriving in a fast-paced environment, and managing multiple projects simultaneously with competing deadlines and effectively managing a diverse group of stakeholders.
  • Proficiency in a MS Office 365 environment.
  • Knowledge of the Invictus Games adaptive sports and the military community.
  • Experience working in the sports, nonprofit, or events industry is an asset.
  • Fluency (written & verbal) in French is an asset.


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