Marketing Director

3 weeks ago

Toronto, Ontario, Canada Borealedu Full time
About Boreal Education

Boreal Education is an innovative EdTech company empowering Canadian post-secondary institutions to grow and develop distance, hybrid, and online education programs.

Job Title: Associate Director of Marketing

We're seeking a seasoned marketing professional to lead our marketing efforts, driving growth and success in the Canadian post-secondary sector.

Key Responsibilities:
  • Develop and implement comprehensive marketing plans to raise awareness, increase brand profile, and drive student enrollment.
  • Lead the creation and execution of digital advertising campaigns across multiple channels.
  • Manage a significant direct marketing budget, tracking campaign performance metrics, and sharing regular updates.
  • Conduct market research and stay updated on industry trends to identify new opportunities and improve marketing strategies.
  • Nurture and maintain relationships with key external partners and vendors.
Requirements:
  • Demonstrated experience in marketing, preferably in the higher education industry.
  • Proven track record of developing and implementing successful marketing strategies with significant budgets.
  • Familiarity with marketing analytics and experience with data-driven decision making.
  • Strong understanding of digital marketing tools, including Pardot, Salesforce Marketing Cloud, and Google Analytics.
  • Legal authorization to work in Canada.
What We Offer

We're a remote-first company based in Toronto, offering flexible work arrangements and comprehensive training and onboarding. Join our team and contribute to shaping the future of education in Canada.

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